Pengaruh Gaya Kepemimpinan, Disiplin Kerja Dan Motivasi   Terhadap Kinerja Pegawai Pada Dinas Perdagangan  Dan Perindustrian Kabupaten Gowa

Fatma, Nur; Latiep, Ifah Finatry; Furwanti, Reni

doi:10.36277/geoekonomi.v11i1.114

Cited by 2 publications

(3 citation statements)

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“…Saat ini, perusahaan industri maupun jasa dapat dengan mudahnya menyebarluaskan informasi mengenai produk yang ditawarkan, baik barang ataupun jasa. Maka, untuk memenangkan persaingan pada pasar, perusahaan tidak hanya mengandalkan kualitas produk namun juga melakukan pemasaran yang tepat (Fatma et al, 2023).…”

Section: Pendahuluanunclassified

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan

Putri,

Khuntari

2023

JIMIK

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The ease of disseminating information about the products offered can influence economic competition in the business sector. Companies must carry out appropriate marketing in order to survive and compete with their competitors. Instagram is one of social media that companies can use to market their products by sharing photos and videos, as PT. Justatrip Sahabat Perjalanan does. This research aims to determine the use of Instagram as an online marketing media for PT. Justatrip Sahabat Perjalanan. The research method used is qualitative using the Marketing Mix theory (7P) by Kotler and Armstrong, namely: product, price, place, promotion, physical evidence, people and process. The data collection techniques used were observation, interviews and documentation. The implementation of the Marketing Mix on the @just_atrip account can be seen through: product and price explanations in the feeds and highlights; direct message as a place to buy and sell products; promotions using the Instagram ads feature, giveaways, direct marketing and public relations via direct message and comments columns; physical evidence in the form of uploads regarding company facilities and characteristics in feeds and highlights; the minimalism and professionalism of people as seen in the reply comments on the feed; as well as a link in the bio of the @just_atrip account as an implementation process that can make it easier for consumers to order travel packages. The research results show that Instagram is used as an online marketing media by applying seven elements of the Marketing Mix so that it can produce positive feedback and increase insight on the Instagram account @just_atrip.

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Section: Pendahuluanunclassified

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan

Putri,

Khuntari

2023

JIMIK

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“…Edi Syahputra, Syaiful Bahri, Muis Fauzi Rambe (2020). Nur Fatma, Ifah Finatry Latiep, Hardiyono, Reni Furwanti(2020). Andarias Kuddy (2017).…”

Section: Pendahuluanunclassified

“…Faisal, Asri, Dan Basri Rakhman (2022). Nur Fatma, Ifah Finatry Latiep, Hardiyono, Reni Furwanti(2020).…”

Section: Pendahuluanmentioning

confidence: 99%

Pengaruh Disiplin Kerja, Motivasi dan Kepemimpinan Terhadap Kinerja ASN Dinas Pekerjaan Umum Bina Marga dan Tata Ruang Provinsi Sumatera Selatan

Haryani

Idris

Asiati

2023

JISMAB

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This study aims to determine the effect of work discipline, motivation and leadership jointly on the performance of ASNs at the Department of Public Works, Highways and Spatial Planning, South Sumatra Province. To determine the effect of work discipline on the performance of ASN at the Department of Public Works, Highways and Spatial Planning for the Province of South Sumatra. To determine the effect of motivation on the performance of ASN Public Works Department of Highways and Spatial Planning of South Sumatra Province. To find out the influence of leadership on the performance of ASN at the Department of Public Works, Highways and Spatial Planning for the Province of South Sumatra. This type of research is associative. The sample in this study was 151 respondents with a sample collection technique using the Cluster Sampling technique (sample area). The data used in this study are primary data, namely the number of respondents, agency profiles and secondary data collection methods, namely the questionnaire. The analysis technique used is multiple linear regression analysis. The results showed that: (1) there is a significant influence of work discipline, motivation, and leadership variables together on performance (2) Work discipline does not have a significant effect on performance (3) Motivation has a significant effect on performance (4) Leadership has influence on performance.

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Pengaruh Gaya Kepemimpinan, Disiplin Kerja Dan Motivasi Terhadap Kinerja Pegawai Pada Dinas Perdagangan Dan Perindustrian Kabupaten Gowa

Cited by 2 publications

References 0 publications

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan

Pengaruh Disiplin Kerja, Motivasi dan Kepemimpinan Terhadap Kinerja ASN Dinas Pekerjaan Umum Bina Marga dan Tata Ruang Provinsi Sumatera Selatan

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