Pengaruh Gaya Hidup Dan Kualitas Pelayanan Melalui Kepuasan Konsumen Terhadap Minat Beli Ulang

Zannuba, Silvanda Hilda; Prawitasari, Dian

doi:10.12928/fokus.v12i2.6640

Cited by 3 publications

(5 citation statements)

References 34 publications

(45 reference statements)

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“…Jika konsumen merasa gerai franchise Mixue di lokasi tertentu memiliki kualitas layanan yang buruk, mereka akan melakukan pembelian produk Mixue pada lokasi yang berbeda. Hasil ini tidak mendukung penelitian Fatimatuz et al, (2022) , Zannuba & Prawitasari (2022) dan Trisnawati et al, (2022). Maka, hipotesis kelima (H5) ditolak.…”

Section: Pengaruh Lifestyle Terhadap Repurchase Intentionunclassified

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

Abriandi,

Rada Dea Ananda Puspa

2023

JKBM

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The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.

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Section: Pengaruh Lifestyle Terhadap Repurchase Intentionunclassified

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

Abriandi,

Rada Dea Ananda Puspa

2023

JKBM

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“…Positive emotions can be stimulated through brand publications on social media (Casaló et al, 2021). Consumer responses to brand products can take the form of positive ratings communicated through social media, triggering purchases and generating positive feelings when consumer expectations align with their desires (Zannuba & Prawitasari, 2022). Positive emotions can enhance consumers perceptions of a brand during the purchasing process.…”

Section: Positive Emotionmentioning

confidence: 99%

“…Consumers' creative perceptions of services will influence purchase decisions (Fadhila et al, 2020). Purchase decisions respond to customer satisfaction after experiencing the presented services (Zannuba & Prawitasari, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…Satisfaction is achieved when customers interact with service providers who can respond and answer questions effectively. Additionally, the ability of online grocery shopping platforms to provide relevant product recommendations that align with customers' intentions can create better relationships with customers (Zannuba & Prawitasari, 2022).…”

Section: Introductionmentioning

confidence: 99%

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The Influence of Perceived Creativity and Positive Emotions on Relationship Quality: The Mediating Role of Interaction

Burhanudin,

Aulia

2023

J. Fokus Manaj. Bisnis.

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Online grocery shopping offers a convenient shopping experience, but service providers must be creative in meeting customers' needs and delivering a positive shopping experience. This research examines the influence of perceived creativity and positive emotions on interaction and, subsequently, relationship quality. The study also analyses the mediation role of interaction in the relationship between perceived creativity and connection quality and the relationship between positive emotions and relationship quality. A survey was conducted with 288 respondents to investigate the relationships among the variables. The data collected were analyzed using structural equation modelling. The results show that perceived creativity and positive emotions directly influence relationship quality. Furthermore, perceived imagination and positive emotions indirectly affect relationship quality through interaction. These findings suggest that online grocery shopping platform providers can leverage consumers' creative perceptions and positive emotions to create exchanges that can be used to build a quality relationship between service providers and consumers.

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“…Kepuasan pelanggan merupakan perasaaan senang dan puas atas kegiatan konsumsi yang didapatkan konsumen dari penilaian atas fitur produk atau jasa (Handayani, Nawarini, & Rahab, 2015). Kepuasan konsumen didapatkan melalui seberapa baik produk atau jasa itu sendiri (Zannuba & Prawitasari, 2022). Pelanggan yang puas akan produk atau jasa yang dikonsumsi akan melakukan pembelian ulang atau repurchase intention.…”

Section: Pendahuluanunclassified

Pengaruh Customer Satisfaction Digital Marketing dan Brand Trust Terhadap Repurchase Intention

Florendiana,

Andriani,

Hariasih

2023

j. manaj. STIE. Muhammadiyah. Palopo

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The diversity of basic needs is shown through facial care or skincare which is a basic need for men and women. The growth of the beauty industry is supported by the emergence of local beauty products which have an impact on the high competition in the beauty industry in Indonesia, one of which is the somethink cosmetic brand. The purpose of this research is to see whether the current use of customer satisfaction, digital marketing, and brand trust is still effective or not to increase repurchase intention for somethink cosmetic brands. This study used a quantitative method with a population of all consumers of somethink cosmetics at the Muhammadiyah University of Sidoarjo and a sample of 100 people. Data collection techniques used questionnaires via Google Form and literature review from previous research. The use of a Likert scale 1-5 as a measurement scale in this study. This research uses Smart-PLS version 4 software as a data processing tool. The results of the study show that customer satisfaction, digital marketing and brand trust have an effect on the repurchase intention of some think cosmetics consumers. Suggestions that can be given for further research are that intervening and moderating variables can be added. Population expansion and addition of research samples also need to be considered so that research can reach all regions. Future research can also consider the criteria used as a sample of respondents.

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Pengaruh Gaya Hidup Dan Kualitas Pelayanan Melalui Kepuasan Konsumen Terhadap Minat Beli Ulang

Cited by 3 publications

References 34 publications

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

The Influence of Perceived Creativity and Positive Emotions on Relationship Quality: The Mediating Role of Interaction

Pengaruh Customer Satisfaction Digital Marketing dan Brand Trust Terhadap Repurchase Intention

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