Pengaruh Functional Quality Dan Hedonic Quality Terhadap Loyalty Pada Flashpacker Ota Agoda

Prasetyo, Edo

doi:10.30813/digismantech.v1i1.2290

Cited by 3 publications

(3 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…For the 120 respondents in the survey, the degree of freedom (df) is set at 118. The alpha score is 0.05, and the Rtable value is 0.176 (Prasetyo, 2021). The author found that the entirety of the research questions in the survey is valued above 0.176.…”

Section: Validity and Reliability Testmentioning

confidence: 95%

Diffusion and implementation of innovation in Binuang agricultural training farmer groups

Kurniawati,

Sumantri,

Marta

et al. 2023

Indonesian Journal of Communications Studies

View full text Add to dashboard Cite

To understand the Diffusion of Innovation and its impact on achieving organisational goals, this research investigates the utilisation of the D-Corp Division Model Based on Corporation, an innovative approach implemented within farmer groups and associations to establish the Division of Agricultural Training in Binuang. Employing a quantitative survey method, the study conducts regression analysis to ascertain the significance of relationships between variables. The findings reveal that the Diffusion of innovation variable demonstrates a significant effect on other variables, as evidenced by the tcount value (1.660) exceeding the critical ttable value (3.197) at a level of significance below the table score (0.002 < 0.05). Consequently, the initial hypothesis (a) is accepted, implying that the Diffusion of Innovation does not significantly influence the application of Innovation. On the other hand, the Innovation Variable exhibits a tcount value (5.003) more significant than the critical ttable value (1.660) with an influence score below the table score (0.000 < 0.05). Thus, the second hypothesis is accepted, indicating a substantial partial influence of Innovation on the application of Innovation in this study. Moreover, the Diffusion of Innovation and work innovation have a combined impact on the research data (0.000 < 0.05, Fcount = 34.663 > Ftable = 3.07). Consequently, Ha3 is accepted, signifying a simultaneous correlation between two independent variables: the innovation diffusion variable (X1) and work innovation variable (X2) concerning the application of innovation (Y) variable.

show abstract

Section: Validity and Reliability Testmentioning

confidence: 95%

Diffusion and implementation of innovation in Binuang agricultural training farmer groups

Kurniawati,

Sumantri,

Marta

et al. 2023

Indonesian Journal of Communications Studies

View full text Add to dashboard Cite

show abstract

“…Interogasi atau pemeriksaan merupakan interaksi yang terjadi diantara orang yang ada (Cristea et al, 2020). Setelah seluruh data sudah dapat dikonfirmasi mengenai kebenaran dan pokok pada permasalahannya, akan berlanjut pada tahap proses mediasi (Prasetyo, 2021). Solusi baru akan tercipta setelah permasalahan dapat teridentifikasi dan diharapkan menjadi anti-klimaks dalam konflik tenaga kerja yang berkepanjangan.…”

Section: Hasil Dan Pembahasanunclassified

Memetakan Pola Komunikasi Dinas Tenaga Kerja dalam Memediasi Konflik Industrial di Kabupaten Mandailing Natal

Utomo,

Lahmuddin,

Mailin

2023

J. Commun.

View full text Add to dashboard Cite

This study aimed to describe the Islamic communication model of the Labour Agency in mediating industrial relation conflicts between employers and labourers in Mandailing Natal District. This study used a qualitative descriptive method. The results of this study indicated that the Labour Agency used Islamic communication model in mediating the Industrial relation conflicts. This study discovered that the role of interpersonal religious communication from the mediators to solve the disputes between the labourers and employers of Mandailing Natal Labor Agency was very crucial. In this case, interpersonal communication through dakwah was highly useful in formulating solutions that could be accepted by both conflicting sides without causing further conflicts. Islamic communication models should be investigated further in order to complement the Western communication theory in solving labour disputes such as in Mandailing Natal.

show abstract

“…Loyalitas merek juga memberikan perilaku hedonistis kepada konsumen mengingat kepercayaan merek yang tinggi. Prasetyo mendukung pernyataan ini dengan merek Agoda yang mengalami kejatuhan tingkat pengunjung dikarenakan loyalitas merek yang relatif lemah (Prasetyo, 2021). Identitas merek tidak hanya berlaku kepada perusahaan belaka, namun juga berlaku dalam dunia pariwisata.…”

Section: Gambar 1 Data Pertumbuhan Industri Penyedia Makanan Dan Minumanunclassified

Untitled

2021

Soetomo Commun. Humanit

View full text Add to dashboard Cite

To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty "Geprek Bensu" in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.

show abstract

Pengaruh Functional Quality Dan Hedonic Quality Terhadap Loyalty Pada Flashpacker Ota Agoda

Cited by 3 publications

References 5 publications

Diffusion and implementation of innovation in Binuang agricultural training farmer groups

Diffusion and implementation of innovation in Binuang agricultural training farmer groups

Memetakan Pola Komunikasi Dinas Tenaga Kerja dalam Memediasi Konflik Industrial di Kabupaten Mandailing Natal

Untitled

Contact Info

Product

Resources

About