Pengaruh Excitement, Sophistication, dan Ruggedness terhadap Brand Trust melalui Brand Image sebagai Variabel Intervening pada Pengguna Tokopedia di Surabaya
Abstract:This study aims to determine: (1) the effect of interest on the brand image of the Tokopedia site; (2) the influence of sophistication on the brand image of the Tokopedia site; (3) the effect of rudeness on the brand image of the Tokopedia site; (4) the influence of interest on the brand trust of the Tokopedia site; (5) the influence of sophistication on the brand trust of the Tokopedia site; (6) the effect of rudeness on the brand trust of the Tokopedia site; the population in this study, are users of the Tok… Show more
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