Pengaruh Elektronik Word of Mouth terhadap Minat Beli Skincare dan Kosmetik Lokal secara Online melalui Kepercayaan
Nadia Azkal Uyun,
Heru Tri Sutiono,
Dyah Sugandini
Abstract:This research seeks to observe and test consumers' online purchasing interests based on the role of trust and Electronic Word of Mouth (E-WOM). This research uses PLS (Partial Least Square) based on SEM (Structural Equation Modeling). The sample in this research was 188 consumers from 5 regions in the Special Region of Yogyakarta. This research uses a purposive sampling technique in data collection. The criteria for respondents are women aged 20-30 years. The results of this research found that there is a posi… Show more
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