Pengaruh Electronic Word Of Mouth Foto Wisata terhadap Keputusan Berkunjung Wisatawan di Padang

Sari, Puti Embun; Mariyanti, Eka; Putri, Siska Lusia

doi:10.31317/jmk.10.1.22-37.2019

Cited by 5 publications

(4 citation statements)

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“…Meanwhile, service objects (finance, tourism, etc.) such as research conducted by Sari, et al [28] found the influence of social media e-wom on the interest of visiting tourists in Padang City. It was found that quantitative research types still dominate the findings of digital marketing research on social media compared to qualitative research, with regression analysis methods and SEM (Structural Equation Modeling) being the most widely used.…”

Section: Figure 2 Extraction Results Hierarchy Chart Of Reference Jou...mentioning

confidence: 99%

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

Budiyanto¹,

Pamungkas²,

Praditya³

2022

JIIM

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This study describes how the development of consumer behavior research on social media, the types of research and objects on buying interest and buying decisions on social media, and the determining factors that determine this. All of them are summarized through a systematic literature review of 73 journals that are used as references. In collecting journals, the researcher used the PICO approach to formulate research questions and the use of protocols in the process of inclusion and exclusion of research journals. It was found that the quantitative research approach still dominates research with that theme, the object of research on beauty and fashion, websites and e-commerce, food and beverages, and services, which are the most widely discussed themes in reference journals, while the determinant factors that determine consumer buying interest in the media are, among others, attention, interaction, and communication of members of social media, as well as ease of access. These factors also increase consumer buying interest on social media, while in purchasing decisions, informative factors, consumer social media usage behavior, and convenience are factors that influence consumer buying interest and purchasing decisions on media. social.Keywords: Systematic Literature Review, SocialMedia, Online Buying Interest, Online Purchase Decisions, Online Consumer Behavior

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Section: Figure 2 Extraction Results Hierarchy Chart Of Reference Jou...mentioning

confidence: 99%

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

Budiyanto¹,

Pamungkas²,

Praditya³

2022

JIIM

View full text Add to dashboard Cite

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“…Ketika suatu akun bisnis mampu memberikan pelayanan dan komunikasi yang baik, maka mereka senantiasa akan memberikan penilaian yang positif. Seolah menjadi testimoni maka komentar positif tersebut akan membangun kepercayaan publik terhadap jasa ataupun produk yang ditawarkan (Sari, 2017). Di mana dalam hal ini mencakup keseluruhan layanan jasa fotografi yang telah ditawarkan oleh Fannivisuals.…”

Section: Kajian Teoriunclassified

Penggunaan Media Instagram @Fannanvisuals dalam Promosi Wedding Documentation

Pradana,

Anom,

Iswadi

2023

JOMB

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This study aims to find out the impact of using Instagram media @fannanvisuals in promoting wedding documentation. The research method used is a qualitative research method with a case study type. The data collection techniques used are interviews, observation, and documentation. The results of the research that has been done show that the use of social media Instagram by Fannanvisuals as the main marketing tool has a pretty good impact. By leveraging features such as hashtags, geo-location, stories, and collaboration with related accounts, Fannanvisuals can expand their promotional reach and increase their brand awareness among potential customers. In conclusion, if it is important for a company or other agency to adapt a social media marketing strategy in accordance with the characteristics of the target market and business goals to achieve optimal results. Keywords: Instagram, Media, Promotion, Wedding Documentation

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“…Mayoritas konsumen mengumpulkan informasi melalui internet, termasuk untuk referensi wisata tujuan. Pada penelitian Sari & Pangestuti (2018) 2. Nilai koefisien regresi beta (b1) pada variabel green marketing adalah positif sebesar 0,584, yaitu berarti bahwa setiap penambahan satu satuan green marketing pada pengelolahan wisata Ngungun Saok ini, maka keputusan kunjungan wisata ke Ngungun Saok juga akan meningkat sebesar 0,584.…”

Section: Pendahuluanunclassified

Keputusan Kunjungan Wisata Ngungun Saok Yang Dipengaruhi Oleh Green Marketing dan E-WOM

Rahim

2023

jebs

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The research was done in Ngugun Saok Lubuk Minturun aimed at to investigate the influence among variables green marketing, and e-wom on the variables of decision visit tourism objects in Ngungun Saok. The model of the research uses quantitative . A values that is green marketing, and e-wom as the independent variable and decisions visit as dependent variable. A population that is used all visitors tourism objects in Ngungun Saok on December 2022 with samples from 95 people. The determination use random sample of sampling. The result of the research show significance value of green marketing is 0,002, and e-wom is 0,172. So that variable green marketing significant its impacts to decision visit, while e-wom influential insignificant of the decision visit in Ngungun Saok.

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Pengaruh Electronic Word Of Mouth Foto Wisata terhadap Keputusan Berkunjung Wisatawan di Padang

Cited by 5 publications

References 0 publications

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

Penggunaan Media Instagram @Fannanvisuals dalam Promosi Wedding Documentation

Keputusan Kunjungan Wisata Ngungun Saok Yang Dipengaruhi Oleh Green Marketing dan E-WOM

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