Pengaruh E-WOM, E-Trust, dan Pengalaman Berbelanja terhadap Pembelian Ulang TikTok Shop di Sidoarjo
Taskia Putri Adinda,
Dewi Komala Sari
Abstract:Penelitian ini menyelidiki dampak Electronic Word-of-Mouth (E-WOM), E-Trust, dan Pengalaman Berbelanja terhadap Niat Membeli Kembali di antara pengguna platform TikTok Shop di Sidoarjo. Dengan pendekatan kuantitatif dan kerangka fenomena, data dikumpulkan dari sumber primer dan sekunder, dengan populasi meliputi semua pengguna TikTok Shop di Sidoarjo. Dengan menggunakan metode pengambilan sampel non-probabilitas dengan purposive sampling, data dianalisis menggunakan aplikasi Smart Partial Least Square (PLS). H… Show more
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