Abstract:Abstract. This study aims to determine the effect of E-Service Quality and Sales Promotion on Customer Loyalty on the use of the Gojek Application in the Goride category partially and simultaneously. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is non-probability sampling purposive sampling technique. The sample in this study were 100 respondents who had used the Gojek application service in the Goride category. The data collection techniqu… Show more
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