Pengaruh Digitalisasi Pemasaran (Pemasaran Online) Terhadap Peningkatan Pendapatan Umkm Pada Perspektif Ekonomi Syariah Di Kota Bandar Lampung

Abstract

Purpose: In an increasingly sophisticated era, many people use smartphones. Therefore, there must be an upgrade to carry out daily activities. All activities will be facilitated by the presence of a smartphone. Long distances will become close with the sophistication of the times. This sophistication is felt by all people, regardless of age and occupation. So in this study will analyze whether there is a good influence on online marketing by increasing UMKM income Design/methodology/approach: To get the results in this study the researchers distributed questionnaires and in data analysis using the smartpls application and using the t table. Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction. Research implications: The results of the study concluded that to get an increase in income, UMKM had to upgrade their marketing strategies to make it easier for customers to order products.

Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying

“…SMEs players feel a good impact by using digital marketing strategies in selling their products so that they can increase their income results. Research by Anukriti Agarwal (2020) traditional marketing tools have a defined revenue model but because digital marketing is a growing domain, while Novita et al, (2022) by upgrading marketing strategies can increase MSME income. McCarthy's previous research, (2007) Valuable and active mobile database, as part of a multi-channel can have a significant impact on business, profitability and balance sheets for the coming years Omar et al, (2020) digital marketing significantly affects performance business.…”

“…Gültekin, (2012). Income : Some of the findings of previous research, among others, Novita et al, (2022) With digital marketing, so that they can get more customers, it can indirectly increase their purchasing income. Consumers tend to open and see what business sites or social media are offered by SMEs.…”

Penguatan Pelayanan Kesehatan Nci Centre Kalimantan melalui Digitalisasi Pemasaran pada Masa Pandemi Covid-19

“…(Rapitasari, 2016). Digitalisasi marketing bertujuan meningkatkan pelayanan pemesanan produk layanan (Rapitasari, 2016) (Novita et al, 2022). Pelayanan dalam bentuk digitalisasi merupakan salah satu dari 6 (enam) prinsip utama pembangunan kesehatan di Indonesia agar mudah diakses oleh masyarakat.…”

Akselerasi Ilmu Pengetahuan Sosial Dan Perekonomian Mikro

“…Mengakses internet dimanfaatkan oleh banyak pelaku usaha untuk mengembangkan usaha mereka, tetapi kemudahan mengakses internet ini belum maksimal sampai ke UMKM. Pada dasarnya perkembangan teknologi dapat mengakibatkan mata rantai antara produsen terhadap konsumen semakin lebih dekat jika pedagang tidak siap maka akan kehilangan konsumen (Novita et al, 2022). Internet marketing merupakan kegiatan pemasaran dengan menggunakan strategi promosi melaui internet dapat memperluas skala penjualan dan tidak mahal untuk melaksanakannya.…”

“…Sebagian juga bergabung pada marketplace seperti Shopee, Tokopedia, Lazada dll. (Novita et al, 2022) Promosi dapat dilakukan dengan mengupload foto atau video lengkap beserta deskripsi produk dengan berbagai design yang dibuat semenarik mungkin. Dalam manajemen pengolahan dan strategi pada pemasaran yang efektif dan efisien dapat menguntungkan pendapatan pada kelompok usaha.…”