Pengaruh Digital Marketing, Harga, dan Kreativitas Dekorasi Terhadap Minat Sewa Jasa MUA

Robiah, Siti; Adinugraha, Hendri Hermawan

doi:10.36490/jes.v2i2.286

Cited by 2 publications

(1 citation statement)

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“…Setiap konsumen memiliki tingkat selera dan nilai yang berbeda saat memilih produk di pasaran. Hal ini diharapkan dapat memiliki feedback yang positif bagi pelaku bisnis, salah satunya yaitu bisnis ritel [1]. Perkembangan bisnis ritel di era new normal juga pesat, termasuk bisnis ritel dalam bentuk toko baik itu toko online maupun offline.…”

Section: Pendahuluanunclassified

Pengaruh Media Sosial, Harga, dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

et al. 2023

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Caption Home Mojokerto is a business engaged in home decoration. The products sold are premium quality such as bed linen, carpets, prayer mats, pillows, etc. The aim of this study is to determine the partial and simultaneous effect of social media variables, price, and product quality on consumer buying interest. The research method is to use quantitative methods with sampling techniques using probability sampling. By using SPSS version 25, the measurements carried out were validity test, reliability test, T test, F test, and R² test. The results of the study explain that the variables of social media, price, and product quality have a significant influence on consumer buying interest partially and simultaneously. This research is expected to help Caption Home Mojokerto in increasing consumer buying interest through online sales on social media, pricing strategies, and product quality.

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Section: Pendahuluanunclassified

Pengaruh Media Sosial, Harga, dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

et al. 2023

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Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study

Putri,

Purwanto

2023

ijler

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This study investigates the influence of creativity and lifestyle on customer satisfaction in event planning services. Using a quantitative approach and explanatory method, data was collected from 100 consumers who had utilized event planning services over a six-month period. The analysis revealed that creativity significantly enhances consumer satisfaction, indicating that higher levels of creativity lead to increased satisfaction. Additionally, lifestyle was found to be a positive predictor of consumer satisfaction, highlighting that a higher lifestyle correlates with greater satisfaction in utilizing event planning services. These findings underscore the importance of creativity and lifestyle considerations in enhancing customer satisfaction within the event planning industry. Highlight: Creativity Amplifies Consumer Satisfaction: The study establishes a significant link between creativity and enhanced consumer satisfaction within event planning services, emphasizing the pivotal role of innovative approaches in service delivery. Lifestyle as a Positive Predictor: The research identifies lifestyle as a key factor influencing consumer satisfaction in event planning services, underscoring the importance of aligning services with the preferences and values of the target clientele. Implications for Event Planning Industry: These findings provide valuable insights for the event planning industry, highlighting the need to prioritize creativity and consider the lifestyle preferences of consumers to maximize overall satisfaction and competitiveness in the market. Keyword: Creativity, Lifestyle, Customer Satisfaction, Event Planning Services, Quantitative Approach

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Pengaruh Digital Marketing, Harga, dan Kreativitas Dekorasi Terhadap Minat Sewa Jasa MUA

Cited by 2 publications

References 0 publications

Pengaruh Media Sosial, Harga, dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

Pengaruh Media Sosial, Harga, dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study

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