Pengaruh Customer Experience Terhadap Revisit Intention Di Taman Wisata Alam Gunung Tangkuban Perahu

Abstract

Natural Park of Tangkuban Perahu Mountain is a tourists destination in the boundary city of Subang and West Bandung which has a very beautiful natural atmosphere. The Tourists mostly come from West Java, Jabodetabek, outside West Java even another country outside Indonesia. Therefore the authors do a pre-study on tourists revisit intention of Tangkuban Perahu which produce that tourists revisit intention is low. Implementing the customer experience be expected could be increase the revisit intention to Tangkuban Perahu. This type of research is descriptive and verification, the survey method used is the systematic random sampling technique, with a sample size of 100 respondents. Data analysis technique using the multiple regression techniques. These results shows there is a partial influence customer experience consisting of comfort, education, hedonic, novelty, safety and beauty to tourists revisit intention of Tangkuban Perahu. The beauty dimension of customer experience variable got the highest score and the intention to recommend in revisit intention got the highest score.

The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction

“…There is only a minority relationship that is not statistically significant, among others, the influence of Service Quality on Satisfaction, the impact of Service Quality on Revisit Intention, and the effect of Destination Image on Revisit Intentions. This result is in line with several studies previously stated, among others: This result is in line with some studies previously stated, among others; Luo et al (2011), Yuniawati & Finardi (2016, Hung et al (2016), Loi et al (2017), Kim et al (2017, Park et al (2018), Li et al, (2018), Rusdin & Rashid (2018), Sthapit & Björk (2019), Seetanah et al, (2020), Sitepu et al, (2020), etc. Table 9 shows how the total effect of the variables used in this study, where memorable experience has a sweeping impact on revisit intention of 0.156.…”

“…The revisit intention of tourists is currently increasingly becoming the attention of researchers in the tourism sector. Many studies have examined this revisit intention, among others; Luo et al (2011), Yuniawati & Finardi (2016, Hung et al (2016), Loi et al (2017), Kim et al (2017), Park et al (2018), Li et al (2018), Rusdin & Rashid (2018), Sthapit & Björk (2019), Seetanah et al, (2020), Sitepu et al, (2020), etc. Luo et al (2011 stated that experiential marketing's contribution positively and significantly affects revisit intention.…”

“…Luo et al (2011 stated that experiential marketing's contribution positively and significantly affects revisit intention. Yuniawati & Finardi (2016) explained that customer experience positively and significantly impacts revisit intention. Hung et al (2016) linked creative experiences and memorability with revisit intention in creating active tourism activities.…”

Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia)

“…Another opinion states: the role of interpretation in tourist experience is widely acknowledged (Sam, 2007). With the value of experience gained from tourists will have an impact on return visits to a destination (Yuniawati, 2016)…”

Kemungkinan Elaborasi: Kualitas Sebagai Pesan Dalam Mempengaruhi Kepuasan Dan Minat Berkunjung Kembali

“…Intention-torecommend merupakan keinginan untuk memberi rekomendasi kepada orang lain (Anwar et. al, 2018;Yuniawati & Finardi, 2016) dan intention-to-revisit atau intention to travel-back (Prayogo & Kusumawardhani, 2016) merupakan keinginan untuk melakukan kunjungan kembali (Anwar et al, 2018;Yuniawati & Finardi, 2016). Pengaruh tourist-satisfaction diukur menggunakan tiga dimensi.…”