PENGARUH CUSTOMER EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI SAUNG ANGKLUNG UDJO (Survey Terhadap Wisatawan Nusantara yang Berkunjung ke Saung Angklung Udjo)

Abstract

Saung Angklung Udjo is one of the tourist destinations in Bandung city, which has a complete cultural workshop contains performances, handicraft centers of bamboo and bamboo musical instrument workshop. Tourist of Saung Angklung Udjo comes from outside West Java even abroad. The researcher did a pre-research to Indonesian tourists on their behavioral intention at Saung Angklung Udjo. The result indicated that there was low intention to visit the destination. Saung Angklung Udjo provides a different experience to tourists, which implementing a customer experience strategy that consists of the physical environment and social interaction. The purpose of this study was to obtain findings on customer experience as the independent variable which consists of the physical environment and the social interaction. Moreover, the behavioral intention as a dependent variable which consists of repurchase intention, premium price and word of mouth were studied. The type of research was a descriptive and verification, using a questionnaire as the instrument that distributed to 100 respondents through systematic random sampling technique. The data were analysed using a multiple regression techniques. The results indicated that there was a partial and simultaneous influence of customer experience for the tourist behavioral intention. The physical environment resembled in the musical instrument was perceived as a high value by the respondents. The hospitality of the employee as the social interaction dimension has also perceived well by the respondents.

Behavioral Intention of Z Generation

“…Ajzen dan Fishbein dalam Pujiastuti et al (2020) menjelaskan behavioral intention atau niat perilaku sebagai sejauh mana seseorang telah memformulasikan sebuah rencana secara sadar untuk melaksanakan atau tidak melaksanakan beberapa perilaku di masa mendatang. Berdasarkan pendekatan teori Sahin dan Gulden dalam Rahmi et al (2016) Berdasarkan pemaparan tersebut, peneliti mengajukan hipotesis sebagai berikut: "Terdapat pengaruh dimensi tourist experience terhadap behavioral intention pada wisatawan generasi Z yang berkunjung ke destinasi wisata Puncak Bogor. "…”

Modifikasi Angklung Sunda

“…Udjo Ngalagena sendiri merupakan pelestari dan pegiat kesenian angklung. Melalui Saung Angklung Udjo, ia mengembangkan berbagai program kegiatan dan fasilitas yang menunjang pengembangan minat masyarakat terhadap angklung (Masunah, 2012: 1;Rahmi, 2016Rahmi, : 1038Juandi, Andari, & Setiyorini, 2018: 1-2). Modifikasi yang dilakukannya adalah menjadikan angklung dapat dimainkan secara solo atau mandiri.…”

Changes to the Art Function of Angklung Sered Balandongan Before and After Indonesian Independence

“…Sopandi, researched the development of angklung art from traditional music performances to modern music performances with the focus of his research on changing tone from pentatonic [4] to diatonic [5]. Furthermore, Rahmi et al examined the angklung art performances at the Saung Angklung Udjo studio, West Java, which offered the concept of angklung performances as a tourist art to provide cultural tourism experiences for domestic and international tourists [6]. However, not many researchers have studied the angklung sered art activity that developed in the Balongan area of West Java, Indonesia, which has the uniqueness of the form of presentation and function of each different generation.…”