Abstract:This research aims the customers who use saving products use to examine great influence of CSR toward corporate image and repurchase intention at BSM, Thamrin, Jakarta. All of the data is analized using structural equation modelling (SEM) supported by Lisrel version 8.72. Result from 135 respondents shows that CSR program able to strengthen and increase positive image for company. The activities CSR is capable to increase the repurchase intention for BSM product. Interestingly, the result shows that variable… Show more
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