“…Brand awareness has a positive and significant effect on brand loyalty. These results are in line with research results from (Jefuna & Erdiansyah, 2022;Mitiku, 2021;Yola & Utama, 2021;Eslami, 2020;Oppong, 2020;Bernarto et al, 2020;Nugroho & Hidayati, 2021;Raza, Salleh, & Shaari, 2019;Fatikhyaid et al, 2019;Oktiani & Gaddafi, 2018;Zehir et al, 2011;Fournier & Yao, 1997) show the results that brand awareness has a positive and significant effect on brand loyalty.…”