“…Marconi in (Candra et al, 2019) mentions the factors that influence loyalty, as follows: value (price and quality), image (both from the personality it has and the reputation of the product) of the company and the brand begins with awareness, convenience and ease of obtaining products, consumer satisfaction who are satisfied with a product or brand that is consumed will have the desire to repurchase the product or brand, good quality service offered by a brand can affect consumer loyalty to the product, and guarantees and warranties provided by the brand will make consumers loyal. Dharma 's customer loyalty indicators, (2017) are as follows: making repeat purchases is the intention to buy that consumers make more than one purchase, recommending to other parties is suggesting or recommending to others about the product or service being purchased, not intending to move is consumers are loyal to the product or service they like and are reluctant to switch brands, and talking about positive things is talking about positive things about the product purchased .…”