Pengaruh Brand Awareness, Transparansi, Dan Kepercayaan Terhadap Keputusan Menyalurkan Zis Di KITABISA.COM

Azizah, Nur; Hasbi, Sahlan; Yetty, Fitri

doi:10.37366/jespb.v6i02.241

Cited by 6 publications

(10 citation statements)

References 6 publications

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“…This is in line with research conducted by Zulfikar & Mikhriani (2017) that Brand trust is influenced positively and significantly by social media marketing.. This research is also supported by (Azizah et al 2021;Khairunnisa et al 2020;Salsabila & Hasbi 2021) that trust has a significant effect on the decision…”

Section: Discussionsupporting

confidence: 89%

“…This research is supported by Zulfikar & Mikhriani (2017) that brand trust is influenced positively and significantly by social media marketing. This research is also supported by (Azizah et al 2021;Khairunnisa et al 2020;Salsabila & Hasbi 2021) that the decision to donate is significantly influenced by trust. Therefore, the fourth hypothesis is stated as follows: H4 : Social media marketing has a positive indirect effect on Donation Decision through Brand trust.…”

Section: Hypothesis Developmentsupporting

confidence: 56%

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How to Effect Social Media Marketing Mediated by Brand Trust on Donation Decision

Putri

Tyas

2023

FJSR

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This research intends to examine how Social Media Marketing impacts Donation Decision Mediated by Brand Trust at Kitabisa.com. Social Media Marketing as exogenous variable, Brand Trust as mediating variable and Donation Decision as endogenous variable. This research was conducted on social media users who have donated to Kitabisa.com who were found in the West Jakarta area. The background of this research is the changes in people's behavior who have started to do various things, including donating activities using technology and the internet because they are able to provide convenience in doing these things, which has resulted in various new innovations to channel donations online emerging from those who see this as an opportunity. This research about utilized tests taken by purposive sampling technique utilizing Hair computation strategy as numerous as 145 respondents. The analytical technique utilized is the Structural Equation Model (SEM) and uses Partial Least Square (PLS) to test the quality of direct and indirect connections among various variables. The comes of this exploration demonstrate that Social Media Marketing has an impact on Donation Decision, Brand Trust influences Donation Decision, Social Media Marketing has an effect on Brand Trust, and Social Media Marketing affects Donation Decision through Brand Trust

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Section: Discussionsupporting

confidence: 89%

Section: Hypothesis Developmentsupporting

confidence: 56%

How to Effect Social Media Marketing Mediated by Brand Trust on Donation Decision

Putri

Tyas

2023

FJSR

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“…Research conducted by Khairunnisa et al (2020) also shows that the awareness of donating significantly influences the decision to donate. Likewise, Azizah et al, (2021) research also proves that awareness substantially affects the decision to donate. From the results of previous studies, the hypothesis proposed in this study is H5: Donation awareness has a significant effect on the decision to donate.…”

Section: Donation Awareness and Donation Decisionmentioning

confidence: 79%

“…Research conducted by Khairunnisa, Ningrum, Huda, & Rini, (2020) also shows that the awareness of presenting substantially influences the decision to donate. Likewise, research conducted by Azizah, Hasbi, & Yetty (2021) also proves that awareness significantly influences the decision to donate.…”

Section: Introductionmentioning

confidence: 85%

Vlog Content and YouTuber Image on the Decision to Donate with Awareness of Donating as an Intervening Variable

Apriyansyah

Sisnuhadi

2022

JMP

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The development of information technology impacts the pattern of society in collecting social funds. One of the popular technologies used in social fundraising efforts is YouTube. This research is in the form of field research which aims to analyze the effect of vlog content and YouTuber image on the decision to donate with the awareness of donating as an intervening variable. This study uses quantitative methods. Sources of data were obtained through research questionnaires which were distributed directly. A total of 110 questionnaires were successfully collected. Funds were analyzed using a variant-based structural equation model (SEM) analysis, known as Partial Least Square (PLS). The results of data analysis prove that vlog content, and YouTuber imagery have a significant influence on awareness of donation. This research also confirms that the vlog content and YouTube image affect the decision to donate through awareness to donate. Furthermore, awareness of donating is proven to significantly influence the decision to donate.

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“…Karena masyarakat percaya bahwa suatu teknologi mudah untuk digunakan. Sehingga penelitian ini sejalan dengan penelitian (Azizah et al 2021) dan (Ya'u & Saad 2018)…”

Section: Kepercayaan Memoderasi Persepsi Kemudahan Terhadap Minat Sed...unclassified

Faktor-Faktor yang Memengaruhi Minat Sedekah Non Tunai

Irawati¹,

Fitriyani²

2022

JIEFeS

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In this modern era, the development of Islamic financial instruments has entered an era of increasing awareness from various parties. One of them is by participating in adapting technological developments in alms collection, in addition to making it easier for almsgivers to channel their donations, this strategy is expected to optimize the potential of ZIS in Indonesia. However, the factors that encourage interest in non-cash donations still need to be studied more deeply in order to improve the optimization of ZIS collection. This study aims to determine the effect of perceptions of convenience, income, and religiosity on interest in non-cash alms with trust as a moderating variable. This study used a quantitative method by processing primary data collected from questionnaires given to 100 Muslim communities in the city of Salatiga who were used as research samples. The analytical tool used is multiple linear regression with the help of the SPSS 26 application. Data analysis methods include instrument testing, classical assumption testing, and hypothesis testing. The results of this study indicate that perceived convenience and income have a significant positive effect on interest in non-cash alms. Meanwhile, religiosity has no effect on interest in non-cash alms. As well as trust is able to moderate the effect of perceptions of convenience, income, and religiosity on interest in non-cash alms.Pada era modern seperti sekarang, perkembangan instrumen keuangan Islam telah memasuki era peningkatan kesadaran dari berbagai pihak. Salah satunya dengan turut mengadaptasi perkembangan teknologi dalam penghimpunan sedekah, selain memudahkan penyedekah menyalurkan donasinya, strategi tersebut diharapkan dapat mengoptimalisasi potensi ZIS yang ada di Indonesia. Namun, faktor yang mendorong minat berdonasi non tunai masih perlu dikaji lebih dalam agar mampu meningkatkan optimalisasi penghimpunan ZIS. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan, pendapatan, dan religiositas terhadap minat sedekah non tunai dengan kepercayaan sebagai variabel moderasi. Penelitian ini menggunakan metode kuantitatif dengan mengolah data primer yang dihimpun dari kuesioner yang diberikan kepada 100 masyarakat muslim kota Salatiga yang dijadikan sebagai sampel penelitian. Alat analisis yang digunakan adalah regresi linear berganda dengan bantuan aplikasi SPSS 26. Metode analisis data meliputi uji instrumen, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan dan pendapatan berpengaruh positif signifikan terhadap minat sedekah non tunai. Sedangkan religiositas tidak berpengaruh terhadap minat sedekah non tunai. Serta kepercayaan mampu memoderasi pengaruh persepsi kemudahan, pendapatan, dan religiositas terhadap minat sedekah non tunai.

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Pengaruh Brand Awareness, Transparansi, Dan Kepercayaan Terhadap Keputusan Menyalurkan Zis Di KITABISA.COM

Cited by 6 publications

References 6 publications

How to Effect Social Media Marketing Mediated by Brand Trust on Donation Decision

How to Effect Social Media Marketing Mediated by Brand Trust on Donation Decision

Vlog Content and YouTuber Image on the Decision to Donate with Awareness of Donating as an Intervening Variable

Faktor-Faktor yang Memengaruhi Minat Sedekah Non Tunai

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