Pengaruh brand attachment dan brand commitment terhadap repurchase intention pelanggan soft lens di Jakarta
Ramos Roshima,
Keni Keni
Abstract:Trends have always been affecting businesses’ sustainability. The soft lens trend was meant as a substitute for glasses, but the trend proceeded to be for fashion purposes. Such behavior stimulated soft lens companies to offer soft lenses with an attractive design to motivate customer’s repurchase intention. Therefore, this study aims to examine the effect of brand attachment and brand commitment towards repurchase intention, as well as the effect of brand attachment towards brand commitment. The non probabili… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.