Pengaruh Brand Ambassador Red Velvet pada Azarine Cosmetic terhadap Brand Image dan Minat Pembelian yang Memiliki Dampak pada Keputusan Pembelian Penggemar K-Pop (ReVeluv) di Indonesia
R. Pahlevi Dwirezki Agueni,
Achmad Manshur Ali Suyanto
Abstract:During the Covid-19 pandemic, businesses had to close, but this differs from the beauty and cosmetics industry. This was shown by the increasing number of companies in the industry from 2021 to 2022. With the increasing number of local beauty and cosmetics companies, brands need the right marketing strategy, namely, using a brand ambassador strategy. Azarine implemented this strategy with Red Velvet. The selection of Red Velvet by Azarine was carried out, taking advantage of the increasing Korean Wave in Indon… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.