Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Giant Dept Store Cabang Cilandak Jakarta

Nurhadi, Ahmad; Mas’adi, Mahnun

doi:10.32493/j.perkusi.v1i1.9989

Cited by 2 publications

(2 citation statements)

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“…Penelitian yang dilakukan oleh (Nurhadi & Mas'adi, 2021) dan (Khairat, 2020) pada hasil penelitian ini bauran pemasaran berpengaruh signifikan terhadap keputusan pembelian. Penelitian yang dilakukan (Tarohe, 2018) dan (Sanjaya et al, 2023) dengan hasil analisis menunjukan bahwa bauran pemasaran secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian.…”

Section: Pendahuluanunclassified

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian

Purwanty

2024

JEKO

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Purchasing decisions are consumer behavior in purchasing a desired product. When buying a product at a shopping center, consumers also need to pay attention to several indicators, including the marketing mix and service quality. The purpose of this research is to determine the influence of marketing mix variables (product, price, place and promotion) and service quality on purchasing decisions at the Matahari Department Store in Baubau City. The population and sample were 100 respondents using the Slovin formula who had made purchase transactions. The data analysis method used was quantitative. The data analysis technique used in this research is multiple linear regression analysis and assisted by the SPSS version 29 application. The results of this research show that partial marketing mix variables (price and place) have a significant effect on purchasing decisions. Meanwhile, the marketing mix (product and promotion) and service quality do not have a significant effect on purchasing decisions. Simultaneously, the marketing mix variables and service quality have a significant effect on purchasing decisions. The results of this research provide information that the Matahari Department Store needs to pay attention to price and place to attract consumer interest so that consumers are interested and decide to buy the goods offered.

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Section: Pendahuluanunclassified

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian

Purwanty

2024

JEKO

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“…The quadrant position in Figure 2 shows the strategies that can be developed to improve household waste management. The position of household waste management is in quadrant III, hence the strategy that can be executed is the weakness-opportunity strategy or turn-around strategy, which minimizes weaknesses by taking advantage of existing opportunities [17].…”

Section: Swot Analysis Of Strategies For Improving Household Waste Ma...mentioning

confidence: 99%

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

Rachmawati,

Wilujeng

2023

IOP Conf. Ser.: Earth Environ. Sci.

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Tenggilis Mejoyo District, Surabaya City has had a population growth rate of 0,03% in the last ten years, so the amount of waste generation has also increased. Waste management in the district still applies the collect-and-dispose method which results in a large amount of waste that goes to the landfill. This study aims to examine the potential for household waste reduction that occurs in each waste source and determine strategies for improving household waste management. Waste generation data collection method with direct sampling method at the source according to SNI 19-3964-1994 as wee as interviews. The number of samples is 100 houses selected using a stratified random sampling approach which refers to the strata of population density. Interview data were analyzed using Strength Weakness Opportunity Threat (SWOT) analysis to determine waste management strategies to increase waste reduction at the source. The results of this study indicate that the average household waste generation is 15.62 tons/day. Currently, household waste reduction reaches 19.3% from each waste source, namely waste banks, temporary disposal sites (TPS), Reduce Reuse Recycle waste disposal site (TPS 3R), and composting. Increasing reduction through waste utilization and increasing community participation is ideally planned to reach 28.5%. The results of the SWOT analysis show that household waste management is in the third quadrant, namely the turn-around strategy. The strategies that can be implemented consist of conducting socialization and training for the community, providing waste pick-up mechanisms by waste banks, scheduling a waste collection, and implementing technical guidance and periodic monitoring by Environmental Agency and collaborating with corporations.

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Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Giant Dept Store Cabang Cilandak Jakarta

Cited by 2 publications

References 0 publications

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

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