2020
DOI: 10.47747/jbme.v1i2.81
|View full text |Cite
|
Sign up to set email alerts
|

Pengaruh Atribut Produk dan Promosi Terhadap Minat Beli Konsumen Kota Pariaman di Toko Online Shopee

Abstract: This study aims to determine the effect of product attributes and promotions on consumer buying interest in Kota Pariaman at Shopee online shop. The independent variables are product quality (X1), design (X2), features (X3), promotion (X4) and consumer interest (Y). The sample in this study were 97 online shop consumers in Kota Pariaman. The data collected are primary data using interviews / questionnaires and tools for analyzing SPSS data, 2019. The test uses regression analysis Y0 = 4,967- 0,016 X1 +1,671 X2… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
7
0
7

Year Published

2021
2021
2024
2024

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 16 publications
(14 citation statements)
references
References 5 publications
0
7
0
7
Order By: Relevance
“…2) The coefficient of variable regression X (TFR) is positive (4,630) stating that if the TFR increases by 1 unit it will increase the amount of poverty by 1 x 4,630 = 4,630, and if otherwise, the TFR value decreases by 1 unit it will decrease the amount of poverty by the same value. The coefficient of determination is used to determine how big the influence a free variable has on its bound variable [8]. The value of the coefficient of determination is determined by the adjusted value of R square.…”
Section: Resultsmentioning
confidence: 99%
“…2) The coefficient of variable regression X (TFR) is positive (4,630) stating that if the TFR increases by 1 unit it will increase the amount of poverty by 1 x 4,630 = 4,630, and if otherwise, the TFR value decreases by 1 unit it will decrease the amount of poverty by the same value. The coefficient of determination is used to determine how big the influence a free variable has on its bound variable [8]. The value of the coefficient of determination is determined by the adjusted value of R square.…”
Section: Resultsmentioning
confidence: 99%
“…Uji validitas digunakan untuk mengukur valid atau valid tidaknya kuisioner yang sudah diuji. Uji validitas item merupakan uji statistik yang digunakan bertujuan untuk menentukan seberapa valid suatu item pertanyaan mengukur variabel yang sudah diteliti (Suhatman et al, 2020).…”
Section: Hasil Dan Pembahasanunclassified
“…Uji F dapat dilakukan dengan membandingkan F hitung dengan F tabel, jika signifikan F hitung < alpha, (H0 di tolak Ha diterima) maka model signifikan atau bisa dilihat dalam kolom signifikansi pada Anova (Suhatman et al, 2020). Hasil pengujian secara serempak adalah sebagai berikut: Hasil uji F menunjukkan bahwa nilai sig FChange sebesar 0,000< 0,05.…”
Section: Uji Funclassified