Pengaruh 3C Marketing 4.0 Terhadap Revisit Dimediasi Consumer Journey serta Dimoderasi Conversation: Studi Kasus pada Konsumen Shopee di Wilayah Kabupaten Bekasi
Surya Bintarti,
Nadine Arofafi Atus Safina
Abstract:Customer perception of experience quality, including direct interaction and environmental quality, is crucial. A positive consumer journey is vital for understanding consumer desires during shopping, influenced by communal activation, co-creation, and currency. There is research to suggest that consumer experience may not have a significant impact on revisit, suggesting other variables affect consumer journeys and revisits. This study examines Conversation's role in influencing consumer journeys and revisits. … Show more
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