Penerapan Strategi Pemasaran dalam Meningkatkan Omset Penjualan Jajanan Lokal UMKM di Kota Mataram

Anggriani, Rini; Anggrawan, Anthony; Dasriani, Gusti Ayu; Sidharta, Raden Bagus Faizal Irani; Awanta, Dafa; Gunawan, Jean Suciasti

doi:10.30812/adma.v3i1.2120

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Strategi pemasaran merupakan suatu tujuan dan sasaran pemasaran, kebijakan yang digabungkan menjadi satu rencana yang komprehensif (Irmayani, 2020). Untuk memperoleh hasil yang optimal, strategi pemasaran ini mempunyai ruang lingkup yang luas diantaranya adalah strategi menghadapi persaingan, strategi produk, strategi harga, strategi tempat dan strategi promosi (Liu et al, 2022;Kartawinata et al, 2015).…”

Section: Pendahuluanunclassified

Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT

Adrinoviarini

Widyaningtyas²,

Nanda³

et al. 2022

JSEA

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Coffeeshop Boy's is one of the cafes that has survived the Large-Scale Social Restrictions (LSSR) and Enforcement of Restrictions on Community Activities (ERCA) policies during the pandemic. The power of investors and the quality of coffee are the reasons the Coffeeshop Boy's stay afloat. Coffee is a refreshing ingredient that comes from annual plantations. In Indonesia, farmers cultivate Robusta coffee and Arabica coffee, the difference between these two types of coffee can certainly be known from the taste. This research uses the descriptive qualitative method. Coffeeshop Boy's was originally a bottled coffee company that later turned into a home cafe. The LSSR and ERCA policies make this business must implement the right marketing strategy with the SWOT analysis method to find out the appropriate marketing strategy for this business in maintaining its business in the midst of a pandemic. The results of the SWOT analysis have shown that the total score of the IFAS matrix for strength items is 3.956 while for weakness items are 1.678. The results of the SWOT analysis have shown that the total score of the EFAS matrix for opportunity items is 3.241 while for threats items are 3.359. Based on the coordinates of the IFAS and EFAS matrices, Coffeeshop boy's is in quadrant 2 (ST Strategy) with a product diversification strategy. This has shown that Coffeeshop boy's can face the various threats that exist by taking advantage of the strengths they have. The ST strategy that needs to be implemented is to create new product innovations, provide special offers for new consumers, consumers who are having birthdays, or booking meetings, extend operational time, and create events to strengthen Coffeeshop Boy's branding.

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Section: Pendahuluanunclassified

Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT

Adrinoviarini

Widyaningtyas²,

Nanda³

et al. 2022

JSEA

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“…Dengan semakin ramainya persaingan pasar, usahanya tetap bertahan bahkan berkembang di tengah banyak munculnya peluang usaha lain yang semakin ramai dan kreatif.Dengan menggunakan strategi pemasaran yang tepat dan efektif maka ini juga akan berdampak terhadap profit yang tinggi. (Anggriani et al, 2022).…”

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Sosialisasi Pemanfaatan Teknologi Digital Marketing untuk Meningkatkan Pendapatan UMKM

Cahya,

Muttaqin,

Susanto

2023

ADMA

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The information of technology is important role as a solution to overcome problems in the field of product marketing. The presence of technology as a means of digital marketing today is helping people's needs, how much activity is spent using digital technology to fulfill their daily needs. The participants are required to be able to adjust to the conditions and developments of current transactions. The aim of this PKM program is to socialize technology as a means of product promotion so that the participants in PondokKemuningKecamatanLangsa Lama can increase the number of sales through digital marketing, and participants can adapt to new habits, namely digital marketing. The method used in this PKM uses 3 stages, namely the planning stage, the discussion stage, and the implementation stage. The results of the PKM activities regarding digital marketing socialization to participants in PondokKemuning, KecamatanLangsa Lama, it can be seen from the participants actors who were very enthusiastic about the presentation of digital marketing materials and training. This activity has a positive impact on participans actors, to increase the knowledge and understanding of participant actors about digital product marketing and increase confidence in marketing their products online.

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Penerapan Strategi Pemasaran dalam Meningkatkan Omset Penjualan Jajanan Lokal UMKM di Kota Mataram

Cited by 2 publications

References 2 publications

Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT

Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT

Sosialisasi Pemanfaatan Teknologi Digital Marketing untuk Meningkatkan Pendapatan UMKM

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