Penerapan Strategi Diferensiasi Memiliki Pengaruh terhadap Kinerja Perusahaan

Muiz, Enong; Sunarta, Sunarta

doi:10.37932/j.e.v8i1.15

Cited by 4 publications

(2 citation statements)

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“…Penelitian Purwianti (2019) dan Prima et al (2022) menyatakan bahwa strategi biaya rendah dan strategi diferensiasi terdapat pengaruh terhadap kinerja perusahaan. Berbeda dengan Rustamblin et al (2011) dan Muiz & Sunarta (2018), penelitiannya menyatakan hanya strategi diferensiasi yang terdapat pengaruh terhadap kinerja perusahaan. Berbanding terbalik pada Oyewobi et al (2016) dimana hanya strategi biaya rendah yang terdapat pengaruh terhadap kinerja perusahaan.…”

Section: Equityunclassified

Strategi Bisnis Perusahaan Transportasi Dan Logistik Di Asean: Lesson Learnt Resesi Pandemic Covid-19

Indri Fauziah,

Dianwicaksih Arieftiara

2024

EQUITY

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Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi bisnis, khususnya strategi biaya rendah dan strategi diferensiasi terhadap kinerja perusahaan transportasi dan logistik di ASEAN yang terdaftar pada enam bursa efek masing-masing negara (Indonesia, Malaysia, Singapura, Thailand, Filipina, dan Vietnam) periode 2018-2022. Penelitian ini menggunakan pendekatan kuantitatif dengan sumber data sekunder berupa laporan keuangan. Sampel yang digunakan dalam penelitian sebanyak 148 perusahaan dengan total observasi sebanyak 740 data dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan regresi data panel, uji hipotesis dan uji analisis regresi berganda dengan bantuan program STATA 13. Hasil penelitian menunjukkan bahwa (1) strategi biaya rendah memiliki pengaruh yang positif terhadap kinerja perusahaan. (2) Namun, pada strategi diferensiasi tidak memiliki pengaruh terhadap kinerja perusahaan. Kata Kunci : Kinerja Perusahaan; Strategi Biaya Rendah; Strategi Diferensiasi

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Section: Equityunclassified

Strategi Bisnis Perusahaan Transportasi Dan Logistik Di Asean: Lesson Learnt Resesi Pandemic Covid-19

Indri Fauziah,

Dianwicaksih Arieftiara

2024

EQUITY

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“…Firms in a low-cost position will earn above-average returns in their industry despite intense competitive forces. If a corporation can achieve and maintain cost advantage and control prices, then the corporation is said to be performing above average in its industry (Muiz and Sunarta, 2020).…”

Section: Cost Leadership Strategymentioning

confidence: 99%

The Influence of Competitive Strategy on Corporation Performance

Suzan

2021

Jurnal Akuntansi

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In order to support the ability of business people to face all the challenges of increasingly fierce competition, many strategies must be prepared. Competitive strategy is able to affect the overall performance of the corporation in order to win the competition. The purpose of this research is to prove the outcome of Competitive Differentiation Strategy, Cost Leadership Strategy and Focus Strategy on Corporation Performance either simultaneously or partially. This research was conducted on sub-division corporation retail listed on the Indonesia Stock Exchange for the 2017-2019 period. The quantitative research used as methodology in this research, using 21 research samples over a period of three years so that 63 samples are obtained. The results showed that Differentiation, Cost Leadership, and Focus simultaneously had a significant out come on NPM. Partially, differentiation has a positive outcome on NPM, while Cost Leadership and Focus have no significant out come on NPM.

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Pengaruh Strategi Orientasi Pasar terhadap Kinerja Perusahaan (Studi kasus pada Industri Ritel Furniture di Kota Padang)

2021

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The Covid 19 Pandemic period, from March 2020 to the present. Disrupt company performance in several business sectors in Indonesia. Whether it's small businesses, medium businesses as well as large businesses, even though they are not spared from being affected by the current corona pandemic disaster. In the city of Padang, in addition to basic needs, namely food, secondary needs such as furniture also experienced a decline in demand. Several furniture retail businesses carry out marketing strategy improvement activities to maintain their business performance. One of the company strategies that can be used is a market orientation strategy to improve the company's performance in the future. The company's understanding of the market orientation strategy includes aspects of customers, competitors (Intelligence Generation), good ability to coordinate between functions (Intelligence Dissemination) and provide appropriate responses and responses in formulating the next strategy (responsiveness) within the company. positive and significant contribution to company performance.

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Penerapan Strategi Diferensiasi Memiliki Pengaruh terhadap Kinerja Perusahaan

Cited by 4 publications

References 0 publications

Strategi Bisnis Perusahaan Transportasi Dan Logistik Di Asean: Lesson Learnt Resesi Pandemic Covid-19

Strategi Bisnis Perusahaan Transportasi Dan Logistik Di Asean: Lesson Learnt Resesi Pandemic Covid-19

The Influence of Competitive Strategy on Corporation Performance

Pengaruh Strategi Orientasi Pasar terhadap Kinerja Perusahaan (Studi kasus pada Industri Ritel Furniture di Kota Padang)

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