Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in business development in Indonesia because they contribute significantly to absorbing employment. MSMEs cover a wide range of fields in the business. Factors that influence the limitations of MSMEs in compiling financial records are accounting knowledge and accounting benefits. Despite the importance of financial records, the tendency to imitate one's behavior often occurs in the surrounding. This study aims to find out the factors that influence the understanding of accounting, the perception of accounting benefits, and herding behavior towards financial records in MSMEs in East Bolaang Mongondow Regency. This study used quantitative research. This research was conducted in explanatory research that intends to explain the position of the variables studied and the relationship between one and another variable. Understanding accounting has a positive effect on MSME financial records. Therefore, it can be concluded that a good understanding of accounting affects MSME actors in conducting financial records. The perception of accounting benefits has a positive effect on MSME financial records. Herding behavior does not affect the financial records of MSMEs. Thus, the herding behavior of MSME entrepreneurs will not be influenced to do financial records. The results of this study show that understanding accounting and the perception of accounting benefits has a positive effect on MSME financial records while herding behavior does not affect MSME financial records. Understanding accounting has a positive effect that affects MSME owners in compiling financial records. The perception of the benefits of accounting has a positive effect in increasing MSME entrepreneurs to do financial records in running their businesses. Herding behavior does not affect financial records, so MSME entrepreneurs are not influenced to do financial records.