Penerapan Metode TOPSIS Pemilihan Sosial Media Marketing Untuk Penjualan Aksesoris Pariwisata Lombok

Suryadi, Emi

doi:10.35957/jatisi.v7i3.545

Cited by 4 publications

(6 citation statements)

References 2 publications

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“…Adapun, TOPSIS dapat mengatasi ketidakseimbangan antara kriteria melalui matriks keputusan ternormalisasi. Suryadi dan Yani emnunjukkan bahwa [10]. Disisi lain, Hermawan dan Evan menunjukkan bahwa TOPSIS dapat digunakan dalam berbagai proses pengambilan keputusan seperti halnya memilih destinasi wisata, hotel, moda transportasi, pemandu wisata, hingga jasa biro perjalanan wisata [11].…”

Section: Pendahuluanunclassified

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Analisis Perbandingan Nilai SAW dan TOPSIS dalam Menentukan Keputusan Perjalanan Wisata ke Destinasi Wisata Tematik

Singgalen

2023

JoSYC

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This study aims to process information related to ticket costs, facilities, safety, cleanliness, road access, and mileage using the Simple Additive Weighting (SAW) method and Technique for Other Preferences by Similarity to Ideal Solution (TOPSIS) in the selection of natural tourism destinations, cultural tourism, beach, and marine tourism based on the context of North Halmahera Regency. The weights on each criterion that have been determined in the SAW method are as follows: ticket fee (0.30); facilities (0.30); security (0.30); cleanliness (0.30); access roads (0.30); mileage (0.30). Meanwhile, the weights on each criterion that have been determined according to the degree of importance in the TOPSIS method are as follows: ticket fees (5); facilities (4); security (3); cleanliness (3); access roads (3); mileage (3). Based on the results of the implementation of the SAW method in the selection of thematic tourist destinations, it can be seen that: based on the context of natural and adventure tourism destinations, Telaga Paca (A2) tourist destinations occupy the first position with a value of 0.903333; based on the context of historical and cultural tourist destinations, Hibualamo tourist destinations (B6) observed the first position with a value of 0.975; based on the context of beach and recreation tourism destinations, Pitu Beach tourist destinations (C1) occupy the first position with a value of 0.804167; based on the context of marine tourism destinations in the archipelago, Kumo Island tourist destinations (D2) occupy the first position with a value of 0.946429. Meanwhile, the results of the implementation of the TOPSIS method show that: based on the context of natural and adventure tourism destinations, Telaga Paca (A2) tourist destinations occupy the first position with a value of 0.74523053; based on the context of historical and cultural tourist destinations, Duma Village tourist destinations (B1) observe the first position with a value of 0.86431018; Based on the context of beach and leisure tourism destinations, tourist destinations Tanjung Pilawang (C7) occupies the first position with a value of 0.85054074; based on the context of marine tourism destinations in the archipelago, Magaliho Island tourist destinations (D7) occupy the first position with a value of 0.74142938

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Section: Pendahuluanunclassified

“…Pada tahap penentuan nilai referensi untuk setiap alternatif dapat menggunakan persamaan (10) berikut.…”

Section: Technique For Other Preferences By Similarity To Ideal Solut...unclassified

Analisis Perbandingan Nilai SAW dan TOPSIS dalam Menentukan Keputusan Perjalanan Wisata ke Destinasi Wisata Tematik

Singgalen

2023

JoSYC

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“…Facebook kemudian dipilih sebagai media sosial yang paling optimal untuk digunakan sebagai sarana pemasaran berdasarkan pengolahan data responden yang telah diperoleh. [11]. Adapun pendapat dari Saidah Putri Sari menyatakan bahwa minat beli berpengaruh secara positif dan signifikan terhadap keputusan pembelian yang dilakukan oleh konsumen.…”

Section: Pendahuluanunclassified

Pengaruh Social Media Marketing Bloomka dalam Pandemi COVID-19 terhadap Minat Beli Konsumen

Hanada¹

2022

JATISI

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Abstrak Pandemi COVID-19 mengakibatkan peningkatan penggunaan media sosial, sehingga sebagian besar brand melakukan aktivitas pemasaran menggunakan media sosial. Salah satu brand yang menggunakan teknik pemasaran melalui media sosial ialah Bloomka. Brand yang berkembang dalam bidang kecantikan ini mengembangkan bisnisnya dengan memanfaatkan media sosial Instagram. Tujuan dari penelitian ini ialah untuk mengetahui adanya pengaruh social media marketing Bloomka dalam Pandemi COVID-19 terhadap minat beli konsumen dan mengetahui seberapa besar pengaruh yang dihasilkan. Peneliti menggunakan jenis penelitian kuantitatif dengan metode survei untuk mengumpulkan data. Teknik pengumpulan data dilakukan dengan cara menyebarkan kuesioner kepada 400 responden dan menggunakan teknik purposive sampling.Hasil dari penelitian ini adalah terdapat pengaruh yang postif dari social media marketing terhadap minat beli konsumen dalam pandemic COVID-19 sebesar 43,7%. Hal ini dapat dijadikan contoh bagi online shop untuk memaksimalkan pemasaran melalui media sosial dengan tujuan meningkatkan minat beli

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“…(2) Among them, Q represents the number of customers, Q represents the total number of customers, P represents the price drop of the terminal package, and P represents the original terminal package price [11].…”

Section: Establishment Of Marketing Channel Systemmentioning

confidence: 99%

Marketing Channel Construction of New Media Communication Business Market Based on Cloud Platform

Zhang¹

2022

Advances in Economics, Business and Management Research

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With the development and popularization of the mobile Internet, citizens can watch news, enjoy entertainment gossip, search for tips, and even deal with work covered by the network, creating the era of mass participation media. In the process of information dissemination, new media attaches great importance to the participation of users and advertisers. This also means that users have become particularly important to the new media industry. The new media communication business market understands the direct needs of subdivided users through big data analysis, and determines the positioning and marketing direction of communication services. Taking the new media communication commercial market in the urban area of City A as an example, this paper establishes a communication marketing channel system based on the cloud platform by analyzing the current situation of the communication business hall in City A and the problems existing in its marketing channels. The marketing channel system is mainly divided into its own channels. And social channels, members of each channel can obtain business information in the cloud environment, to effectively carry out sales and service work and improve the work efficiency of the entire marketing channel.

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Penerapan Metode TOPSIS Pemilihan Sosial Media Marketing Untuk Penjualan Aksesoris Pariwisata Lombok

Cited by 4 publications

References 2 publications

Analisis Perbandingan Nilai SAW dan TOPSIS dalam Menentukan Keputusan Perjalanan Wisata ke Destinasi Wisata Tematik

Analisis Perbandingan Nilai SAW dan TOPSIS dalam Menentukan Keputusan Perjalanan Wisata ke Destinasi Wisata Tematik

Pengaruh Social Media Marketing Bloomka dalam Pandemi COVID-19 terhadap Minat Beli Konsumen

Marketing Channel Construction of New Media Communication Business Market Based on Cloud Platform

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