Pendampingan Strategi Peningkatan Minat Beli Konsumen Melalui Marketing Mix Pada Home Industri Bolu Kijing
Etty Zuliawati Zed,
Tri Mulyani Kartini,
Muhammad Kosim
Abstract:Business is very important, the Indonesian economy runs on business. Starting from large scale, medium to micro. Micro, Small and Medium Enterprises (MSMEs) themselves have made a significant contribution to economic growth but the impact of the Covid-19 Pandemic has reduced competitiveness, especially in the field of marketing(Purbantina et al., 2022). Likewise, the problem experienced by some Home Industries is the declining interest in buying from consumers, many factors have resulted in this including the … Show more
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