Abstract:When shops offer discounts, consumers are incentivised to acquire merchandise and/or services. So, it is also when merchants attempt to expand their product distribution and boost sales to increase profit margins. Unfortunately, merchants may also resort to disingenuous and fraudulent methods, such as announcing a fake or unreal discount sale. Since consumers require adequate legal protection from such harmful practices, Emirati and French legislators have criminalised fake and unreal discounts. This paper com… Show more
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