Pemberdayaan dan Pengembangan UKM Masyarakat Pesisir Berbasis Platform Digital

Didiharyono, D.; Ferdian, Arif; Patahiruddin, Patahiruddin

doi:10.35914/tomaega.v5i3.1241

Cited by 2 publications

(2 citation statements)

References 4 publications

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“…UMKM (Usaha Mikro Kecil dan Menengah) merupakan penyangga dan penyelamat perekonomian Indonesia saat terjadi krisis moneter (Didiharyono et al, 2022). Selain itu, UMKM memiliki multiplier effect pada pertumbuhan ekonomi.…”

Section: Pendahuluanunclassified

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Febriansah,

Maryanti,

Prasojo

2024

abdimas

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Kecanggihan dan perkembangan pesat teknologi komputer dan jaringan saat ini membuat banyak UMKM di Indonesia, khususnya di provinsi Jawa Timur, kabupaten Sidoarjo, harus berbenah dan harus terbiasa dengan konsep pemasaran digital dan pembukuan keuangan berbasis aplikasi untuk tetap bisa bersaing, bertahan, dan merambah ke pasar yang lebih luas. salah satunya adalah UKM Dizan Crispy dengan dengan produk utama olahan ikan kering. UKM Dizan Crispy merupakan UKM berbasis rumah tangga yang berada di desa Kalitengah, kecamatan Tanggulangin, kabupaten Sidoarjo, suatu desa yang terletak di sebelah selatan kabupaten Sidoarjo dengan jarak sekitar 5 km dari kampus Universitas Muhammadiyah Sidoarjo (UMSIDA). Permasalahan mitra yang ditemukan adalah 1) mitra belum mempunyai digital branding dalam hal promosi, 2) distribusi pemasaran masih bersifat sempit karena selama ini hanya dititipkan ke outlet-outlet offline, serta (3) belum menggunakan pencatatan keuangan terstandarisasi dalam untuk digunakan dalam perencanaan operasionialisasi dan pengembangan UMKM di masa depan. Oleh karena itu tim pengabdian memberikan solusi : 1) memberikan pelatihan dan pendampingan digital branding dalam hal promosi, 2) memberikan pelatihan dan pendampingan pemasaran yang efektif dan modern melalui online yaitu Youtube, Instagram, Facebook dan e-commerce, dan 3) memberikan pelatihan dan pendampingan pencatatan dan pengelolaan laporan kuangan. Metode yang akan digunakan untuk mendukung program tersebut adalah mitra UKM akan diberikan pelatihan dan pendampingan dalam hal teknologi promosi dan teknologi pemasaran berbasis digital, serta pelatihan dan pendampingan pencatatan dan pelaporan keuangan berbasis aplikasi agar dengan UKM ini dapat bertahan dan berkembang dengan lebih baik di masa depan.

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Section: Pendahuluanunclassified

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Febriansah,

Maryanti,

Prasojo

2024

abdimas

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“…E-commerce is the use of the internet as a sales/advertising medium in the B2B (business to business) and B2C (business to consumer) context and facilitates communication in supply chain management (Didiharyono et al, 2022).…”

Section: E-commercementioning

confidence: 99%

Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

Herawati,

Sarwani,

Sri Lestari

et al. 2023

Economic and Regional Studies / Studia Ekonomiczne I Regionalne

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Subject and purpose of work Because there was a reduced market for their products as a result of the COVID-19 pandemic, several micro, small & medium-sized enterprise (MSME) actors went out of business. One way to boost marketing performance is through digital marketing. The goal of this study is to create a strategy that will hasten the adoption of digital marketing for MSMEs. This study was focused on the Association of Retired Workers and Families (Pertakina), an SME of Blitar Regency, which has various kinds of businesses producing very varied and creative products, including food, drinks, services, and handicrafts. Materials and methods This study used mixed methods with a sequential explanatory design, which combined quantitative research methods in the first stage, followed by sequential qualitative research. Using a straightforward random sampling technique, 72 MSME actors who have used digital marketing were chosen as samples. Quantitative data samples are MSME actors who have used digital marketing to market their products. An initial sample of qualitative data sources was selected purposively, using the chairman of Pertakina Blitar and Pertakina MSMEs as the key informant. Subsequent informants were then selected by snowball sampling based on the information given by the key informant; they were Pertakina MSME actors who have not done digital marketing. The researchers consider the sample to be saturated (data saturation) with as many as 18 respondents. The information was gathered through literature reviews, surveys, interviews, observations, and documentation. Results The results show that digital marketing has a significant effect on marketing performance. The barriers to implementing digital marketing are lack of qualified human resources, infrastructure needs, internet networks, and the ability to produce content. Additionally, the acceleration programme was created based on the barriers in implementing digital marketing identified in this study to enhance the marketing effectiveness of MSME players. Conclusions It is suggested that Pertakina conduct training by a competent trainer in the field of digital marketing technology to improve the MSMEs actors’ abilities. Furthermore, this can be done in collaboration with the government and universities.

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Pemberdayaan dan Pengembangan UKM Masyarakat Pesisir Berbasis Platform Digital

Cited by 2 publications

References 4 publications

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

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