Abstract:Instagram has great potential as a cosmetic promotion medium because most of its users are women who are interested in beauty and a healthy lifestyle, one of the cosmetic shops that uses Instagram as a promotional medium is hi.makeup with the Instagram account name @himakeup_store with 24.3 thousand followers. follower. This article aims to find out the use of Instagram as a promotional medium by the @himakeup_store account in Palangkaraya City. The research method used is qualitative research using survey met… Show more
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