Pelatihan Optimalisasi Facebook Marketing dan Konten Strategi Foto Produk pada UMKM Kampung ATBM Desa Cepagan

Abstract

2020 is a year full of challenges that will change the dynamics of the global economy. The Covid-19 pandemic has forced governments around the world to take drastic measures to stop the spread of the virus in all activities including economic activity. The people's weaving industry (ATBM) in Cepagan Village, Warungasem District, Batang Regency is a potential industry and is a center for the creative industry of Non-Machine Weaving Equipment (ATBM). But unfortunately, the Covid-19 pandemic has forced most weaving craftsmen to lose market share. In fact, they are forced to go out of business and sell some weaving equipment to meet their daily needs. The traditional woven fabric market is average in tourist cities, such as in Bali, Lombok, as well as several European countries. But because of the pandemic, the turnover fell drastically to 90% because all access was closed and there was no demand, so it was very difficult to market it. One of the most solutive ways in marketing activities during the pandemic is online marketing using social media. The MSMEs in Cepagan Village as processors of woven clothing of the ATBM type have used Facebook social media in their online marketing activities, but knowledge related to the use of Facebook for online marketing media purposes still minimal. For this reason, the Community Service Proposing Team is interested in holding Facebook Marketing Optimization training activities for MSME Personal Branding and Sales Increase

Optimising Human Resource Information Systems in the Context of MSME Technology Management

“…One crucial aspect is the development and utilization of digital tools and platforms. This includes enhancing digital marketing models [25], providing training in Facebook marketing, implementing product photo content strategies [26], and integrating digital marketing for product information and promotion [27]. Furthermore, government support and policies are crucial in optimizing MSMEs.…”

Peningkatan Kesejahteraan Kelompok Usaha “Wanita Telang Mandiri” Melalui Strategi Pemasaran Inovatif Produk Teh Bunga Telang

“…Membuat foto produk yang berkualitas tentu tidak mudah, terutama bagi bisnis kecil yang tidak memiliki budget yang cukup untuk menyewa jasa fotografer profesional. Tetapi dengan melakukan optimalisasi smartphone mampu menghasilkan foto produk yang menarik (Muhardono et al, 2022).…”

Digital Tourism Training for Tourism Awareness Groups in Galanti Village, Buton Regency

“…All village communities are attempting to re-establish themselves in different ways, including through more tourism in their villages (Firdaus, Jatmiko, and Nurrahmah 2022). There are home industries (Muhardono et al 2022), and picture sites in Galanti Village that offer considerable tourist potential. Every year, the inhabitants of Galanti Village assemble to organize a village celebration (Haroa), which is one of the primary attractions for tourists.…”