2022
DOI: 10.29040/jiei.v8i1.4403
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Pelaku Umkm Di Pondok Pesantren: Tinjauan Fenomenologis Terhadap Pandemi Effect

Abstract: The purpose of this study was to analyze the condition of MSME actors at the Nurul Jadid Islamic boarding school in the Az-Zainiyah region during the Covid-19 pandemic. And to find out the marketing mix strategy used by MSME actors during the Covid-19 pandemic. The research method used is a qualitative research method with a phenomenological approach. To test the validity of the data in this study using data source triangulation techniques. From this research, the results of the Covid-19 Virus have made MSME a… Show more

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Cited by 3 publications
(3 citation statements)
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“…Long-Term Strategic Plan Islamic boarding schools need to formulate a long-term strategic plan that includes the vision and mission of the Islamic boarding school as well as concrete steps to achieve these goals. This plan must be prepared by involving all critical stakeholders so that there is a common understanding regarding the future direction of Islamic boarding school development (Ghufron et al, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…Long-Term Strategic Plan Islamic boarding schools need to formulate a long-term strategic plan that includes the vision and mission of the Islamic boarding school as well as concrete steps to achieve these goals. This plan must be prepared by involving all critical stakeholders so that there is a common understanding regarding the future direction of Islamic boarding school development (Ghufron et al, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…Pondok pesantren sebagai pelaku usaha memiliki potensi yang sangat besar untuk memasuki pasar dan bersaing dengan pelaku usaha lainnya. (Ghufron, Febrianto, Saifuddin, Ruqayyah, & Fathudin, 2022) Pondok memiliki beberapa keuntungan yakni jaringan yang sudah terbentuk dengan kuat yang dapat digunakan untuk menyalurkan produk, keuntungan berikutnya adalah jumlah santri. Secara kuantitas, di Kota Malang, terdapat lebih dari 60 pondok pesantren dengan jumlah santri mencapai ratusan ribu, jumlah tersebut belum termasuk keluarga santri yang juga menjadi bagian dari keluarga besar pondok pesantren (Alifa, Zahara, & Makfi, 2020) .…”
Section: Pendahuluanunclassified
“…Furthermore, as many as 1,479 Islamic boarding schools have potential in the field of agribusiness. (Syahputra et al, 2022) The implementation of the Islamic economic and financial development ecosystem based on Islamic boarding schools consists of several activities, namely: (1) Islamic financial education and literacy; (2) Sharia financing for small and micro enterprises (SMEs) around Islamic boarding schools and SMEs assisted by Islamic boarding schools; (3) Opening of a sharia account; (4) Gold savings program; and (5) Economic independence of Islamic financial integrated Islamic boarding schools that support the "halal value chain" (Ghufron et al, 2022). One of the largest Islamic boarding schools in Situbondo is the Salafiyah Syafi'iyah Islamic Boarding School located in Sumberejo village, Banyuputih district (ESTININGSIH & Purwanto, 2024).…”
Section: Introductionmentioning
confidence: 99%