“…Several studies have been conducted in order to understand user behaviors and social aspects online, such as how connections and bonds of friendship occur (TODD; BLEVINS; YI, 2020;MANNING, 2020;BORAH, 2020;STRAUGHAN;BISSELL;GORMAN-MURRAY, 2021), predict elections (Belcastro et al, 2020;CHAUHAN;SHARMA;SIKKA, 2021;SKORIC;JAIDKA, 2020), make product recommendations (SHEN et al, 2020;TROUDI et al, 2020), among others. In this context, data science approaches have been investigated to extract characteristics, recognize patterns, and make predictions based on the large amount of data produced and shared by users formed by different media, e.g.…”