“…It is very difficult to measure the effectiveness of PR, although the key strengths and shortcomings of the PR process are well known (Hernandez, 2017;Jefferson, Wager, & Davidoff, 2002;Majumber, 2016;Ware, 2011). One of the biggest disappointments is that it is not effective in preventing fraudulent cases from being published as valid science (Azam Ali & Watson, 2016;Ho et al, 2013;Lee, Sugimoto, Zhang, & Cronin, 2013).…”