“…Rather, it is an attempt to contribute to critical sociological efforts to analyse the changing terrain of creative culture in the face of a generalised economic demand for creativity (Boltanski & Chiapello, 2005;Brook, 2013;Casey & O'Brien, 2020;Conor et al, 2015;Hesmondhalgh & Baker, 2010). Sociological inroads into the changes taking place in the field of artistic production have been especially evident in studies of the cultural industries (Hesmondhalgh, 2019;Hesmondhalgh & Baker, 2010), DIY creativity and hobbyists (Bennett, 2018;Threadgold, 2018), and forms of 'aesthetic labour' (Elias et al, 2017;Kardelis, 2022;Vonk, 2021). The article builds on such debates, while also contributing to sociological engagement with the idea of immaterial labour (Coffey et al, 2018;Farrugia, 2019;Gielen, 2009;Gill & Pratt, 2008;Jarrett, 2003).…”