Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study

Jordan, Jeffrey W.; Stalgaitis, Carolyn A.; Charles, John B.; Madden, Patrick A; Radhakrishnan, Anjana G; Saggese, Daniel J.

doi:10.1177/1090198118759148

Cited by 36 publications

(53 citation statements)

References 29 publications

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“…For traditional, mass-reach tobacco public education campaigns, high campaign awareness and positive receptivity to ads in the first year of a campaign are early indicators of success,23 25–27 30 35 but benchmarks are unavailable for primarily digital campaigns like This Free Life . This evaluation will therefore be important in contributing to a larger body of knowledge in the establishment of benchmarks for future digital campaigns targeting peer crowds with higher risk of tobacco use (eg, Jordan et al ,36 Moran et al 14 and Walker et al 37).…”

Section: Discussionmentioning

confidence: 99%

LGBT young adults’ awareness of and receptivity to the This Free Life tobacco public education campaign

Guillory¹,

Crankshaw

Farrelly

et al. 2020

Tob Control

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PurposeThis study measures awareness of and receptivity to the Food and Drug Administration’s This Free Life campaign seeking to change tobacco-related attitudes and beliefs among lesbian, gay, bisexual and/or transgender (LGBT) young adults.MethodsParticipants were young adults who self-identify as LGBT. The evaluation uses a treatment-control design. This study includes data from four survey rounds with participants from each round invited to participate in subsequent rounds and new participants invited to account for attrition. Bivariate analyses assess treatment-control differences in campaign awareness by round. We used multivariable logistic regression models with a time×treatment interaction and covariates to assess whether increases in awareness were greater in treatment than control from follow-ups 1 to 4. Descriptive statistics describe perceived effectiveness and models explore covariates of perceived effectiveness.ResultsAt each round, an increasing number of participants in treatment were brand aware (25%–67%) and reported high (16%–34%) and medium (16%–25%) video awareness compared with control (all p<0.001). Regressions revealed interactions in brand and video awareness, wherein the effect of treatment on awareness increased more over time, with significant treatment-control differences in change from follow-up 1 to 4 (all p<0.05). Reactions to all but one ad were positive (one neutral) with mean perceived effectiveness scores from 3.21 to 3.92 (‘neither disagree nor agree’ to ‘agree’ on 5-point scale). Perceived effectiveness differed by LGBT identity (all p<0.05).ConclusionsAt follow-up 4, This Free Life reached most of the campaign audience in treatment markets and has achieved higher awareness in treatment than control markets, at individual survey rounds and over time.

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Section: Discussionmentioning

confidence: 99%

LGBT young adults’ awareness of and receptivity to the This Free Life tobacco public education campaign

Guillory¹,

Crankshaw

Farrelly

et al. 2020

Tob Control

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“…4 Research has consistently found several overarching domains of peer crowds among adolescents, 2,5 each with relatively consistent profiles of risk behavior. 6 Crowds include mainstream, social, alternative, hip hop, and country. 2,3,6 Table 1 presents descriptions of common adolescent crowds and associated substance use behaviors.…”

Section: Introductionmentioning

confidence: 99%

Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds

Moran

Villanti

Johnson

et al. 2019

American Journal of Preventive Medicine

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Introduction: The association between peer crowd identification and substance use is well documented among adolescents, but less is known about substance use among young adult peer crowds. Methods: This study leverages data from the Truth Initiative Young Adult Cohort Study (Wave 8, June-July 2015), a nationally representative cohort sample of young adults aged 18-34 years. The current cross-sectional analyses (conducted in 2018) focused on 1,341 individuals aged 18-24 years in this sample. Participants reported their peer crowd identification and current use of alcohol, marijuana, other drugs, and tobacco (cigarettes, little cigars/cigarillos, e-cigarettes, hookah, smokeless tobacco). Adjusted logistic regression models assessed associations between peer crowd identification and substance use. Results: In general, young adults who identified as homebody, young professional, or religious had lower odds of substance use than their counterparts. Young adults who identified as social/ partier were more likely to be current users of alcohol, marijuana, any tobacco, cigarettes, and ecigarettes than those who did not identify as social/partier. Those who identified as alternative were more likely to be current users of marijuana and other drugs than those not identified as alternative. Those who identified as country were more likely than those not identified as country to be current users of cigarettes and smokeless tobacco. Those who identified as hip hop were more likely to be current users of marijuana and e-cigarettes.

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“…This suggests that the 'Social Screens' segment may be at higher risk of inactivity during adulthood, as there is some evidence that PA participation during adolescence may track into adulthood [31]. This segment also has a similar profile to the high-risk 'alternative' peer subculture described by Jordan and colleagues [32] as taking pride in being different from the 'mainstream' [32] and being sceptical of overt health promotion approaches [33]. Although the 'Social Screens' segment is relatively small, it may be viewed as a niche subgroup that might be difficult to reach with broadly-targeted health promotion approaches [34].…”

Section: Discussionmentioning

confidence: 68%

‘Social screens’ and ‘the mainstream’: longitudinal competitors of non-organized physical activity in the transition from childhood to adolescence

Kemp

Parrish

Cliff

2020

Int J Behav Nutr Phys Act

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Background: Physical activity (PA) tends to decline during late childhood and adolescence. In Australia, this decline has been shown to occur particularly in non-organized PA (e.g. active play and informal sport). Using a social marketing approach, segments of youth may be identified and targeted based on their profile of alternative activities that compete with non-organized PA during the transition to adolescence. The objectives of this study were to identify and describe segments of youth whose participation in non-organized PA declined between 11 and 13 years, based on changes in other potential competing activities during this period. Methods: Data were sourced from Waves 4 and 5 of the Longitudinal Study of Australian Children. Participation in non-organized PA and thirteen alternative activities (e.g. video games, homework, sleep) were measured using 24-h time-use diaries. Analyses were limited to participants whose non-organized PA had declined between 11 and 13 years (n = 1043). Two-stage cluster analysis was conducted and segments were described using chi-square and ttests. Results: Among the analytic sample, average non-organized PA participation declined by 87 min/day between 11y and 13y (p < 0.001). Two segments were identified (κ = 0.66). The 'Social Screens' segment (n = 143) had large increases in texting, emailing and social media use (+ 56 min/day, p < 0.001) and other internet use (+ 32 min/day, p < 0.001). Conversely, 'the Mainstream' segment (n = 900) had smaller increases in a wider range of activities, including other PA (organized PA, active transport, active chores/work) (+ 16.0 min/day, p < 0.001), homework/study (+ 9.5 min/day, p < 0.001) and electronic gaming (+ 6.7 min/day, p < 0.05). 'Social Screens' were more likely to attend public school, live in urban areas and have more advanced pubertal development (girls only). 'The Mainstream' were more likely to participate in PA and out-of-school activities. Conclusions: The 'Social Screens' segment had a much larger increase in texting, emailing, social media and other internet use, and lower participation in overall PA and out-of-school activities, compared with 'the Mainstream'. Future research may trial PA promotion strategies to replace benefits that this segment may seek in competing activities (e.g. social PA apps).

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Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study

Abstract: Findings from the first representative study of peer crowds and adolescent behavior identify two high-risk groups, providing critical insights for practitioners seeking to maximize public health interventions by targeting high-risk crowds.

Cited by 36 publications

References 29 publications

LGBT young adults’ awareness of and receptivity to the This Free Life tobacco public education campaign

LGBT young adults’ awareness of and receptivity to the This Free Life tobacco public education campaign

Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds

‘Social screens’ and ‘the mainstream’: longitudinal competitors of non-organized physical activity in the transition from childhood to adolescence

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