2019
DOI: 10.1088/1748-9326/aaf0e4
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Peeling back the label—exploring sustainable palm oil ecolabelling and consumption in the United Kingdom

Abstract: Palm oil production has been linked to deforestation, biodiversity loss, and climate change. We explore consumer awareness of palm oil, perceptions of its environmental impact, recognition of ecolabels including the Roundtable on Sustainable Palm Oil (RSPO) ecolabel, and inclusion or avoidance of ecolabels in household shopping using a representative sample of the British population. We find consumer awareness of palm oil to be fairly high (77%), with 41% of those aware of palm oil perceiving it as 'environmen… Show more

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Cited by 39 publications
(48 citation statements)
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“…In contrast to other conservation behaviours such as recycling or saving electricity, many consumers may not know that they can benefit the environment by reducing the amount of palm oil they consume. For example, most consumers surveyed by Giam et al (2016) did not seem to identify palm oil as a product that may cause deforestation (cf., Ostfeld et al 2019). However, when consumers are given information on the environmental consequences of palm oil, their knowledge about the issue appears to increase along with their support for mandatory palm oil labelling (Pearson et al 2014).…”
Section: Introductionmentioning
confidence: 99%
“…In contrast to other conservation behaviours such as recycling or saving electricity, many consumers may not know that they can benefit the environment by reducing the amount of palm oil they consume. For example, most consumers surveyed by Giam et al (2016) did not seem to identify palm oil as a product that may cause deforestation (cf., Ostfeld et al 2019). However, when consumers are given information on the environmental consequences of palm oil, their knowledge about the issue appears to increase along with their support for mandatory palm oil labelling (Pearson et al 2014).…”
Section: Introductionmentioning
confidence: 99%
“…15% for ‘soybean oil’) (Ostfeld et al . ). There was also very low recognition of the RSPO ‘ecolabel’ trademark (5% of respondents), which can be used on products containing at least 95% RSPO certified palm‐derived components (RSPO ).…”
Section: Communicating About Interesterified and Other Dietary Fatsmentioning
confidence: 97%
“…A YouGov survey of 1695 UK adults, conducted in March 2016, indicated that 41% of respondents considered palm oil to be 'environmentally unfriendly', a higher proportion than for all other types of vegetable oil included in the survey (e.g. 15% for 'soybean oil') (Ostfeld et al 2019). There was also very low recognition of the RSPO 'ecolabel' trademark (5% of respondents), which can be used on products containing at least 95% RSPO certified palm-derived components (RSPO 2016).…”
Section: Communicating About Interesterified and Other Dietary Fatsmentioning
confidence: 99%
“…Still, this is not how most people view oil palm. To some the oil palm is highly positive in its provision of vital opportunities and income and a vital tool in the poverty eradication toolbox; to others it is a crop with very high negative impacts (Rosemary et al, 2019), "the Lord Voldemort of the plant world" (Meijaard, 2014); or indeed, in an example of satire predicting reality, "oil palm ate our children" (Meijaard and Sheil, 2011;Chao, 2018). This moral minefield lies at the core of ethical decision-making in sustainable development.…”
Section: Synthesismentioning
confidence: 99%