Understanding the pedestrian needs is crucial. Malaysian citizen, especially those living in the city centre, has been too dependent on private transports due to high dissatisfaction towards pedestrian design provision. This includes cleanliness, accessibility and connectivity. Main objective of the research is to determine the factors that affect pedestrian satisfaction and to propose a solution model. This research embarks into a quantitative study where daily and active pedestrian were interview using a stated preference survey in Kuala Lumpur urban area. The research suggests a details understanding of the pedestrian needs among urban citizen who live and work in the city.Keywords: Pedestrian Need; Urban Area; Infrastructure; SatisfactioneISSN 2398-4295 ©2020 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: http://dx.doi.org/10.21834/ajbes.v5i18.189