“…In recent years, the term 'jock culture' has been closely associated with the production and maintenance of hegemonic forms of heterosexual masculinity via a range of social practices and ideological formations that, according to McDonald and Kirk (1999), celebrate "mesomorphy, anti-intellectualism, sexism, homophobia, 5 competitiveness and binge drinking" (p. 2) These characteristics have been identified in a number of studies that have focused on 'jock' culture within the domain of higher education to reveal the gendered dynamics of identity construction. For example, in a North American context, Dewar (1990) focused on how gender identities were understood and negotiated within a Physical Education (PE) university programme in 10 relation to the jock label by four different groups of students: super jocks, women jocks, ordinary jocks, and non-jocks.…”