“…The development of information and telecommunication technologies in the "ICT for development value chain" is considered based on indicators of vulnerability and accessibility of ICT (Heeks, 2010); the impact of the American wireless telecommunications industry on the US economy (Entner & Lewin, 2010). The components of ensuring effective regulation of the modern services market (Orlov et al, 2011), the process of information assets of enterprises in the field of telecommunications (Redkin & Koval, 2007), market mechanisms and structures of the economy of information and communication services (Striy, Zaharchenko, & Golubev, 2014) have been analyzed, shows the importance of marketing strategies in the field of telecommunications (Khrushch & Koran, 2011); substantiated the need to reorient telecommunications companies to a new sustainable type of development (Kniazieva & Doysan-Korovenkova, 2015;Kniazieva & Kalugina, 2015), as well as the factors that necessitate the transition of a telecommunications company to new forms of marketing communication channels and provide the main types of effect that can be obtained (Maslii et al, 2017;Demianchuk et al, 2021). At the same time, the analysis of scientific literature made it possible to reveal that among the numerous scientific works in the context of digital transformations, special attention should be paid to the development of a mechanism for evaluating the effectiveness of the balanced development of telecommunications enterprises, which is the purpose of the work.…”