2014 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS) 2014
DOI: 10.1109/infcomw.2014.6849335
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Pay few, influence most: Online myopic network covering

Abstract: Efficient marketing or awareness-raising campaigns seek to recruit n influential individuals -where n is the campaign budget -that are able to cover a large target audience through their social connections. So far most of the related literature on maximizing this network cover assumes that the social network topology is known. Even in such a case the optimal solution is NP-hard. In practice, however, the network topology is generally unknown and needs to be discovered on-the-fly. In this work we consider an un… Show more

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Cited by 29 publications
(35 citation statements)
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“…-Maximum observed degree (MOD). This greedy method proposed in [3] is the current state-of-the-art algorithm for finding the network cover in an online manner.…”
Section: Methodsmentioning
confidence: 99%
“…-Maximum observed degree (MOD). This greedy method proposed in [3] is the current state-of-the-art algorithm for finding the network cover in an online manner.…”
Section: Methodsmentioning
confidence: 99%
“…We adapt four representative methods of the above to selective harvesting: Active Sampling [31] (PNB -in reference to the authors surnames), Maximum Observed Degree (MOD) [5], Social Network UCB1 (SN-UCB1) [9], and Active Search (AS) [40]. Table 3 summarizes the key differences between these methods and the proposed method, D 3 TS.…”
Section: Existing Methodsmentioning
confidence: 99%
“…In our simulations we adapt MOD to select the border node with the maximum number of target neighbors in the queried set (ties are resolved randomly). From the expected excess degree results in [5] such border nodes are rich with target neighbors provided that the underlying network exhibits strong homophily with respect to node labels.…”
Section: Existing Methodsmentioning
confidence: 99%
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“…We notice that in [1] the knowledge level that they consider is 2) since in their case, they do not have any information about the network topology and they are discovering the network while they are recruiting over the network.…”
mentioning
confidence: 99%