Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

Maher, Anthony; Wilson, Nick; Signal, Louise; Thomson, George

doi:10.1186/1471-2458-6-95

Cited by 90 publications

(110 citation statements)

References 11 publications

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“…Three studies aimed to identify the extent of food and beverage sponsorship in sport (18)(19)(20) . Maher et al (2006) analysed websites to identify which food and beverage companies sponsored sport (18) , Sherriff et al (2009) reviewed televised games of one sport to quantify presence of a sponsor's logo (19) , and Kelly et al (2008) surveyed club officials to identify the nature and extent of food and beverage sponsorship of children's sports clubs (20) .…”

Section: Characteristics Of the Included Documentsmentioning

confidence: 99%

Availability and marketing of food and beverages to children through sports settings: a systematic review

Carter

Edwards

Signal

et al. 2011

Public Health Nutr.

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Objective: The current systematic review aimed to identify and critically appraise research on food environments in sports settings, including research into the types of food and beverages available, the extent and impact of food and beverage sponsorship and marketing, and views about food environments among key stakeholders. Design: A systematic review. Fourteen English-language studies (two were papers describing different facets of the same study), published between 1985 and 2011, were identified from searches of electronic databases and bibliographies of primary studies.

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Section: Characteristics Of the Included Documentsmentioning

confidence: 99%

Availability and marketing of food and beverages to children through sports settings: a systematic review

Carter

Edwards

Signal

et al. 2011

Public Health Nutr.

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“…For example, Meerabeau et al (1991) reviewed the level of involvement of the drinks industry in event sponsorship through the analysis of secondary data. Other studies have addressed sponsorship by the drinks industry from an ethical (McDaniel et al, 2001) or health (Maher, et al, 2006) perspective. Whilst studies about sponsorship by the drinks industry are not new, this is one of the first to do it from a marketing point of view, where the sponsor is viewed as a client of the event.…”

Section: Contribution To Knowledgementioning

confidence: 99%

Event sponsorship by alcoholic and non‐alcoholic drinks businesses in India

Moital

Whitfield

Jackson

et al. 2012

International Journal of Contemporary Hospitality Management

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Purpose: This paper examines event sponsorship decision-making by the Indian drinks industry, comparing the non-alcoholic and alcoholic drinks sectors. Design/Methodology/Approach: Data regarding event sponsorship activity, perceptions of event sponsorship, motives to sponsor, form of investment and structure of sponsorship was obtained from a sample of 61 drinks producers in India through a questionnaire. MannWhitney and Logistic Regression were employed to compare the alcoholic and the nonalcoholic sectors. Findings:The results suggest that the alcohol and non-alcohol drinks sectors sponsored a similar level of events, but in investment volume terms, sponsorship from the non-alcoholic sector is far greater than that of the alcoholic sector. While the two sectors are similar in many ways, the emphasis placed on certain motives for sponsoring events was different, with alcoholic drinks businesses placing greater importance on reaching niche audiences and increasing media coverage than non-alcoholic ones. Research limitations/Implications: A limited number of areas of the sponsorship decisionmaking process were covered, yet the study provides insights in to the decision-making of one of the key sponsoring industries: the drinks industry. Practical implications: Securing sponsorship is becoming more difficult and complex. By understanding how sponsors make decisions, including potential variations between companies within an industry, event organisers will be in a better position to tailor sponsorship proposals, enhancing the likelihood of obtaining the desired sponsorship contracts. Originality/value: Most sponsor decision-making research focuses on how sponsorship decisions can be improved so that it works better for the sponsor. This paper, in contrast, emphasises that by understanding how clients make decisions (i.e. sponsors), sellers (i.e. the sponsored) will be in a better position to win over competition and secure the desired sponsorship deals.

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“…Research on sports sponsorship suggests that the dependency of sport on income provided by the betting industry is increasing. For instance, a study of sports sponsorship among national, regional and local club-level sports in New Zealand in 2006 found that the gambling industry is the most prominent sponsor of sport at every level from junior to national tiers (Maher, Wilson, Signal, & Thomson, 2006). Maher et al (2006) argue that sport sponsorship by betting agencies in turn allows them to associate betting with a popular community-based activity.…”

Section: Sports Sponsorship and Sports Bettingmentioning

confidence: 99%

Sports Betting-Motivated Corruption in Australia: An Under-Studied Phenomenon

Lastra

Bell

Bond

2016

IJSSR

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With the continual rise of gambling methods there is a need to better understand sports betting-motivated corruption in the Australian context. This literature review highlights seven predominant themes: the Australian gambling culture, betting opportunities available, the threat of sports betting to the integrity of sport, corruption in sport, involvement of transnational organized crime groups in sports corruption, the theoretical perspectives used in sports corruption research, and anti-corruption strategies which are important in the prevention and law enforcement of this criminal behavior. The review identifies significant gaps in existing knowledge surrounding sports betting-motivated corruption, highlighting the need for further research in this area.

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Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

Cited by 90 publications

References 11 publications

Availability and marketing of food and beverages to children through sports settings: a systematic review

Availability and marketing of food and beverages to children through sports settings: a systematic review

Event sponsorship by alcoholic and non‐alcoholic drinks businesses in India

Sports Betting-Motivated Corruption in Australia: An Under-Studied Phenomenon

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