Patterns of corporate social responsibility of Ukrainian companies: clustering and improvement strategies for responsible activities

Abstract

The variability of companies stakeholders’ engagement forms, communication channels, approaches to disclosure of companies’ corporate social responsibility (CSR) and strategies for CSR achievement cause the formation of benchmarks – patterns of responsible behavior of these companies. Determination of companies’ CSR patterns plays is a ground of (plays a role or is a ground of) improving their strategies for responsible activities. These patterns were highlighted on the basis of comprehensive three-component indicator that illustrates the combination of parameters: models of companies’ communication with stakeholders, approaches to the disclosure of information on CSR and strategies for incorporating CSR and Sustainable Development Goals. Positioning of 22 Ukrainian companies for the period 2005–2017 was made. Results of positioning allowed to determine such clusters of the companies in accordance with the pattern of responsible behavior as А – innovators, B – leaders, C – pursuer, D – followers, E – starters, F – outsiders; to develop the measures on the improvement of their CSR activity.

Pengaturan CSR Dalam Rangka Percepatan Pembangunan Sosial Dan Lingkungan Di Indonesia

“…Oleh karena itu, para manajer perlu memahami peran CSR dalam meningkatkan reputasi dan daya saing perusahaan. Selain itu, mereka juga harus mengembangkan strategi pelibatan pemangku kepentingan yang komprehensif untuk meningkatkan dampak program CSR dan menyelaraskannya dengan harapan para pemangku kepentingan yang berbeda (Sukhonos et al, 2019). Kesimpulannya, adopsi pandangan CSR yang lebih strategis dan holistik di Indonesia memberikan peluang yang sangat baik bagi perusahaan untuk menciptakan nilai bersama sekaligus berkontribusi secara positif kepada masyarakat.…”

“…Mengingat semakin meningkatnya kesadaran dan pentingnya CSR di Indonesia, penting bagi perusahaan untuk tidak hanya mengimplementasikan inisiatif, tetapi juga memahami bagaimana berbagai faktor seperti norma budaya, sosial, dan ekonomi berdampak pada efektivitas inisiatif ini. Singkatnya, agar perusahaan dapat memaksimalkan manfaat dari inisiatif CSR di Indonesia, rencana pelibatan pemangku kepentingan yang komprehensif dan strategis harus dikembangkan (Sukhonos et al, 2019). Selain itu, perusahaan harus fokus untuk mengidentifikasi dan menangani harapan dan kekhawatiran pemangku kepentingan untuk memastikan keberlanjutan inisiatif CSR mereka.…”

Corporate Transparency, Sustainable Development and SDG 2 and 12 in Agriculture: The Case of Ukraine

“…However, the level of SDGs progress in Ukraine compared to the 50 leading countries in the world is low -46th out of 149 countries in the 2016 Global SDG Indicators Database (2016). Sukhonos et al (2019) showed that corporate social responsibility activity in Ukraine is relatively low because of the low perception of sustainability ideology and reporting. Plastun et al (2021) provide some preliminary explanation of SDGs 2 and 12 disclosure achievements in Ukraine agriculture companies and found that problems in their achieving are similar for these countries.…”

Is it possible to improve the international business action towards the sustainable development goals?

“…Many contributions in the literature corroborate the need to include environmental aspects in the definition of CSR; otherwise, the relationship between responsibility towards society and towards the environment is not immediate (Schönherr et al , 2017). A self-centred vision represents, in fact, only the first step identified in the literature to move towards a solution co-created with other actors, which is characterised by reactive rather than proactive behaviour (D’Antonio and Sim, 2017; Keijzers, 2012; Porter and Kramer, 2011; Sukhonos et al , 2019). Similarly, Caldera et al (2018) propose concrete actions depending on the stage the firm is at, which, according to Hart (2013) involves moving from the passive phase of prevention of environmental damage to assuming product stewardship and pursuing proactive sustainable development.…”