Pattern mining in tourist attraction visits through association rule learning on Bluetooth tracking data: A case study of Ghent, Belgium

Versichele, Mathias; Groote, Liesbeth de; Boùùaert, Manuel Claeys; Neutens, Tijs; Moerman, Ingrid; Weghe, Nico Van de

doi:10.1016/j.tourman.2014.02.009

Cited by 112 publications

(57 citation statements)

References 47 publications

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“…However, the proposed travel diaries are large scale and contain more contextual information about tourist activities than pure GPS information in previous studies (Versichele et al 2014;Vu et al 2015;Chua et al 2016, Vu et al 2017. Inferring tourist activities based on venue check-ins is more convenient than depending on other contents, such as photos, and textual comments.…”

Section: Discussionmentioning

confidence: 99%

“…The subjective perspectives of tourists, which were reflected in the venue tips, were not reported because of length limitation. The proposed travel diaries with check-in data can be adopted into the future analysis using data mining techniques, such as Association Rules Mining (Versichele et al 2014), Markov Chains (Vu et al 2015), and Sequential Rules Mining (Vu et al 2017), to reveal additional insights into the activity patterns of tourists.…”

Section: Discussionmentioning

confidence: 99%

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Tourist Activity Analysis by Leveraging Mobile Social Media Data

Law

et al. 2017

Journal of Travel Research

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Approaches to traditional travel diary construction rely on tourist participation and manual recording; hence, they are not only time-consuming but also limited in the scale and the number of samples. Online social network platforms have been used as alternative data sources for capturing the movements and travel patterns of tourists at a large scale. However, they fail to provide detailed contextual information on tourist activities for further analysis. In this paper, we present a new approach to travel diary construction based on the venue check-in data available in mobile social media with rich information on locations, time, and activities. Our case study focuses on the inbound tourism in Hong Kong using a data set comprising of 17,355 check-ins generated by 600 tourists. We demonstrate how the proposed travel diary can provide useful practical implications for applications in location management, transportation management, impact management, and tourist experience promotion among others.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Tourist Activity Analysis by Leveraging Mobile Social Media Data

Law

et al. 2017

Journal of Travel Research

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“…The technical details of the association rule learning method are available in Versichele et al [12]. The quantitative analysis was concerned with the relationship between visitor satisfaction and the expression of local experiences in the review.…”

Section: Analysesmentioning

confidence: 99%

“…As stated by Versichele et al [12], a 0.05 threshold level was used for both the support and confidence. Figure 1 shows the results where the locals were linked most closely with the terms lost, interesting, busy, and local.…”

Section: Text Analysismentioning

confidence: 99%

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The Reality of Encounters with Local Life in Other Cultures

Kim

2017

Sustainability

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Equipped with mobile technologies, travelers increasingly seek opportunities to encounter the real lives of the people residing in the focal destination. With this trend of pursuing local life experience, this study investigated how international visitors recognize the lives of people in the focal destination, and whether this recognition is related to satisfaction. Reviews for Teheran's Grand Bazaar from an online review site, Tripadvisor, showed that visitors' local encounters were linked with favorable emotions (good, interesting, and worthwhile). To lend support to the contact hypothesis, which posits that intercultural experiences can lead to more favorable evaluations of the host community; the visitors who recognized direct and indirect encounters with local life indicated higher satisfaction. Even if brief, the experience of local life appeared to create more intimate feelings for the focal destination. Interestingly, the number of past travel experiences, which was captured by the number of reviews written by the reviewer, was found to have a negative association with satisfaction. We draw further implications for the travelers as well as the local community.

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