Patrons Reaction to Fear in Different Dining Contexts: A Cognitive-Experiential Self-Theory Exploration
Robert Paul Jones,
Mohammad Alimohammadirokni
Abstract:Cognitive-experiential self-theory is a unique model for exploring restaurant patrons’ decision making. Fear and its impact on diners’ decision making, particularly related to specific dining contexts (dine-in, takeout, and delivery), are limited in their representation in the literature. The COVID-19 pandemic provided an instance where a single fear could be explored universally for dining patrons. This study explores how fear influences diners’ perception of risk, antipathy, and avoidance toward restaurant d… Show more
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