2022
DOI: 10.1504/emjm.2022.10041333
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Patronage of Insurance Products and Financial Literacy Nexus: An Emerging Market Perspective

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Cited by 2 publications
(3 citation statements)
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“…This entails being aware of the requirements, preferences, and limitations of the many parties involved in agriculture, such as farmers, agronomists, researchers, and legislators. Agricultural technologies that are designed with a thorough grasp of user requirements are certain to be user-friendly, easily accessible, and efficient (Abubakari, 2022) [1] .…”
Section: User-friendly Designmentioning
confidence: 99%
“…This entails being aware of the requirements, preferences, and limitations of the many parties involved in agriculture, such as farmers, agronomists, researchers, and legislators. Agricultural technologies that are designed with a thorough grasp of user requirements are certain to be user-friendly, easily accessible, and efficient (Abubakari, 2022) [1] .…”
Section: User-friendly Designmentioning
confidence: 99%
“…Key distributors of the company's products are located in all the regions of Ghana, about six (6) of them in Nigeria, some in South Africa, Togo, Benin, Cote d'Ivoire, Sierra Leone and Liberia. On the international market, they have Ghanaian expatriates who have some old brands in stock in the UK, USA, Belgium, Canada, Australia and Germany (Abubakari, 2015). Marketing and Sales KCL markets its products through sponsorships, award scheme, promotions, broadcasting commercials on both television and radio; billboards and parties, festivals and the like.…”
Section: Productionmentioning
confidence: 99%
“…In this study, documentary secondary data and survey-based data sources were used. These mainly include books, journals, magazine articles and newspapers particularly; the website of Kasapreko company limited (http://www.kasapreko.com), Sutton 2020) and (Abubakari, 2015). Data reviewed encapsulated a brief overview of the establishment of Kasapreko Company Limited, their products and brands, marketing strategies, staff strength, revenue levels, main competitors and their supply and value chain processes.…”
mentioning
confidence: 99%