Patriotism and Gracious Living in Tobacco Advertising

Tsai, Weipin

doi:10.1057/9780230246713_2

Reading Shenbao 2010

DOI: 10.1057/9780230246713_2

|View full text |Cite

Patriotism and Gracious Living in Tobacco Advertising

Weipin Tsai

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2021

2023

Publication Types

Select...

Article2

Relationship

Self Cite0

Independent2

Authors

Journals

Cited by 2 publications

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…There is a general consensus that, both on the macroscale of regional urban life, as well as the micro-scale of the embodied everyday, the increasing commodification of all aspects of social exchange signaled China's uneven integration into the global capitalist marketplace. The bourgeoning periodical press of the period reflected the increasing dominance of commodities in daily life, as advertisements could be found in major newspapers from the late Qing onward offering products such as hand creams, fountain pens, Western-style clothing, cigarettes, and much more (Carroll, 2003;Judge, 2015;Tsai, 2006Tsai, , 2010.…”

mentioning

confidence: 99%

Neither remnants nor commodities: Spirit objects in early twentieth century Chinese regional fiction

McConaghy

2021

Journal of Material Culture

View full text Add to dashboard Cite

This paper examines the regional fiction of early twentieth century China in order to understand how such texts presented the object world of rural life. In doing so it addresses a gap in the historiography of material culture in modern China, which has emphasized urban commodity regimes and has paid far less attention to the ways in which pre-existing object practices endured into the time of the modern Republic. Building off of the methodological insights of scholars such as Bill Brownand Janet Poole regarding the contribution that literary study can make to historical understandings of material cultures, this paper argues that the regional texts of Lu Xun, Xu Qinwen, Ye Shengtao, and Yu Dafu were bewitched by overlapping life worlds: one represented by the secular rationalism of the text's narrators, and the other represented by the animistic practices of the rural others they encounter, which was expressed through objects such as joss sticks, temple doorsills, and ancestral alters. These literary works reflected upon how objects were used to make meaning in ways that were not reducible to urban commodity fetishism or remnant “superstition.” As presented in these works, spiritual objects remain powerfully active parts of the affective worlds of rural people, collapsing binary distinctions between living language and inanimate matter, the human and the ghostly, the past and the present. For the narrators of these texts, these object practices invoke a complicated mixture of modernizing critique and empathetic recognition. As such, these texts allow readers to witness the early expressions of a complex dialectic of rejection and recognition/accommodation that has marked the attitude modernizing states in China have taken in relation to animistic material cultures over the past century.

show abstract

mentioning

confidence: 99%

Neither remnants nor commodities: Spirit objects in early twentieth century Chinese regional fiction

McConaghy

2021

Journal of Material Culture

View full text Add to dashboard Cite

show abstract

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika

Yadav

2023

FIIB Business Review

View full text Add to dashboard Cite

Emotional branding is a powerful branding strategy that has a significant influence on consumers final purchasing decisions, and marketers have used it extensively. The purpose of this research is to create a multifactor instrument for measuring emotional branding, to show that it can predict consumer behaviour and to investigate the mediating role of celebrity endorsement (CE) in this relationship. The study is divided into three sections. A multistage scale development and validation process was the initial step. Exploratory factor analysis determines the emotional branding scale’s (EBS’s) components in the second stage. Third, confirmatory factor analysis (CFA) validated the scale. Study 1 shows scale development and zero- and first-order CFA. Study 2 shows how does CE mediate the relationship between emotional branding and purchase intention (PI). The findings indicate that each of the four structures contains 32 elements from the EBS. The study reveals that the EBS has four components (i.e., sensory appeal, brand attachment appeal, communication appeal and patriotism appeal). Emotional branding affects PI directly and statistically. CE partially mediates emotional branding and purchase intention.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Patriotism and Gracious Living in Tobacco Advertising

Cited by 2 publications

References 3 publications

Neither remnants nor commodities: Spirit objects in early twentieth century Chinese regional fiction

Neither remnants nor commodities: Spirit objects in early twentieth century Chinese regional fiction

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Contact Info

Product

Resources

About