“…In contrast to the PBM implementation initiatives as described above, behavioural change literature in the field of transfusion medicine states that (de)implementation initiatives and (de)implementation studies should be preceded by the identification of the relevant barriers in the specific situation, including a problem analysis and favours to use interventions supported by literature (Francis et al, ; Islam et al, ; Gould et al, ; Lorencatto et al, ). This is also emphasised by literature on how to effectively implement PBM programmes (Farmer et al, ; Australia, ; Fischer et al, ; Meybohm et al, ,b). However, in several studies on the implementation of PBM programmes, both these processes are not described (Holt et al, ; Kopanidis et al, ; Loftus et al, ; Meybohm et al, ; Rineau et al, ; Rineau et al, ; Stein et al, ).…”