This article examines portrayals of female gamblers in recent Hong Kong movies. The authors report that the depiction of female gamblers is very different from that of male gamblers in the movies made in the same period. Whereas the male gamblers are pitching a lonely and desperate battle against the evil opponent, the female gamblers portrayed in the movies are housewives or small-time players who gamble only for their personal gain. A general negative overtone in portrayals of female gamblers was interpreted as a reflection of the traditional view that discourages women from gambling.The shift of gambling themes in the Hong Kong movies has been identified to reflect the most salient concerns among Hong Kong residents. Such changes are attributed to particular social and cultural changes in the community.Keywords: cultural influence on gambling, female gamblers portrayed in Hong Kong movies, sex differences in gambling behaviour, media and gambling Gambling is often regarded as an integral part of Chinese or East Asian culture. It is generally viewed as an acceptable form of social interaction and entertainment (e.g., Price, 1972). This assertion is often accompanied by anecdotal evidence such as the popularity and the central role of traditional "gambling" games such as mahjong in social activities among Chinese or the observation of a large numbers of casino clients with "Chinese" appearance. Although it is true that gambling is popular pastime and entertainment choice for many Chinese, it is not always regarded in a positive light. For example, Moore and Ohtsuka (2001) report that Asian-Australian young people hold more negative views on gambling than Anglo-Australians. Yet a small number of AsianAustralian young people participate more frequently in gambling than young people from an Anglo or European background (Moore & Ohtsuka, 2001).With the opening of the casino market in Macau to international casino operators, the introduction of gaming in Singapore, and the rapid development of the gaming market in the Pacific Rim region, access to gambling has steadily increased. Therefore, it is commercial gambling rather than culturally contextualised gambling such as mahjong games at home that has attracted more attention from the general public. With regard to the recent redevelopment of the Macau casino market, Ozorio and Fong (2004) report high levels of bet-to-income ratio among Chinese casino gamblers (i.e., high levels of risk taking) and this in turn implies a quest for instant rewards either for quick profits or satisfying strong sensations and excitement via high levels of risk taking. gambling. According to Papineau, the concept of ming explains why two people born in similar circumstances with equal abilities and work ethics will not necessarily achieve the same level of success in life. Chinese attribute success to a good ming and failure to a bad one. Ming therefore is equivalent to a concept of fate that governs the outcomes of the events over which people have no control (Papineau, 2005).Th...