“…Instead, the extant literature on strategic path dependence primarily focuses on describing and explaining the emergence of strategic paths before they are broken, and in so doing, it emphasizes and reinforces the formative role of selfreinforcing mechanisms in this process (Dobusch & Schüßler, 2013). Although technological, administrative, and structural changes can help break strategic paths (Rowe, 1994), the literature tends to emphasize the emergence of incumbents' strategic paths that are broken as the result of technological changes in the environment (Tripsas & Gavetti, 2000;Gilbert, 2005;Koch, 2008Koch, , 2011Schreyögg et al, 2011;Rothmann & Koch, 2014;Wenzel, 2015). For instance, in the newspaper industry, the strategic pattern of producing and selling news in paperbased formats and offering it to both advertising customers and readers emerged as part of the so-called advertising-circulation spiral in which news publishers subsidized their product by accepting payment for advertising, and readers thus paid for only a fraction of the costs of producing and distributing the newspaper.…”