2015
DOI: 10.1111/ecca.12141
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Patent Licensing and Entry Deterrence: The Role of Low Royalties

Abstract: We study how an incumbent patent holder can use licensing strategically to reduce the threat of further entry, through a low royalty. This licensing strategy deters entry by making the terms of future licensing agreements less favourable to potential entrants. Strategic licensing induces a trade-off between a more concentrated market and a lower price. When this strategy is profitable for the patent holder, it is welfare enhancing if and only if the entry cost is high, or the efficiency edge of the technology … Show more

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Cited by 16 publications
(4 citation statements)
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“…Therefore, the optimal strategies of outside innovators, who can use the entry as a threat, require more discussion. Regarding the strategies of new entrants to the market, Duchene, Sen and Serfes (2015) focused on future entrants with old technology, and argued that while a low license fee can be used to deter the entry of potential entrants, the firm with new technology is incumbent, and its choice of entry is not analyzed. Also, Chen (2016) analyzed the model of the endogenous market structure determined by the potential entrant with old technology and showed that the licensor uses the fixed fee and zero royalty in both the incumbent and the outside innovator cases, which are exogenously given.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Therefore, the optimal strategies of outside innovators, who can use the entry as a threat, require more discussion. Regarding the strategies of new entrants to the market, Duchene, Sen and Serfes (2015) focused on future entrants with old technology, and argued that while a low license fee can be used to deter the entry of potential entrants, the firm with new technology is incumbent, and its choice of entry is not analyzed. Also, Chen (2016) analyzed the model of the endogenous market structure determined by the potential entrant with old technology and showed that the licensor uses the fixed fee and zero royalty in both the incumbent and the outside innovator cases, which are exogenously given.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Regarding the strategies of new entrants to the market, Duchene et al (2015) focuse on future entrants with old technology, and argue that a low license fee can be used to deter the entry of potential entrants. However, the firm with new technology is incumbent, and its choice of entry is not analyzed.…”
Section: Concise Literature Reviewmentioning
confidence: 99%
“…Therefore, the optimal strategies of outside innovators, who can use the entry as a threat, require more discussion. Regarding the strategies of new entrants to the market, Duchene, Sen and Serfes (2015) focused on future entrants with old technology, and argued that a low license fee can be used to deter the entry of potential entrants. However, the firm with new technology is incumbent, and its choice of entry is not analyzed.…”
Section: Quadratic Cost Functionsmentioning
confidence: 99%